What is e-commerce conversion rate?
E-commerce conversion rate is an important indicator in e-commerce operations and a demonstration of the internal strength of e-commerce. It can be said to be the indicator that millions of sellers pay the most attention to and is also the most difficult to define.
What is the e-commerce conversion rate algorithm?
Profit = Sales x Net Profit Margin
= (number of buyers x average order value) x net profit margin
= Number of people entering the store X Purchase conversion rate X Average customer spending X Net profit margin
=Ad impression x ad conversion rate x purchase conversion rate x customer unit price x net profit margin
= Promotion display x promotion conversion rate x purchase conversion rate x customer unit price x net profit margin
=Search impression x search conversion rate x purchase conversion rate x customer unit price x net profit margin
=*****X***** conversion rate X purchase conversion rate X customer unit price X net profit margin
Whether it is traffic guidance or purchase, there are various conversion rates. This allows us to know the steps of transformation. For example, when advertising to attract traffic, we need to know how many times the ad will be displayed, and then the ad click rate is the conversion to the store. Then, whether this group of people will buy or not is uncertain, which will generate the purchase conversion rate...
So this is all information on one chain. If there is a problem in any link, it will be abnormal. For example, when the click-through rate is very high, it is often a fraudulent click (such as sexy panties), which will inevitably lead to a lower conversion rate to the page.
This is the end of the introduction to e-commerce conversion rate in this issue. If you want to get more information about e-commerce conversion rate, please pay attention and we will continue to answer you~
