1. The picture and title do not comply with the regulations
Problem description: The main picture is not the product itself, and the title involves a big brand.
Example: When selling mobile phone cases, put Apple or Samsung phones in the main picture.
Solution: Replace the main picture. If the title must involve a big brand, be sure to add words like: forcompatible with.
2. Sell products from big brands
Problem description: Although there is proof of brand authorization, the sales rights are still revoked.
Solution: If the new Amazon account has not been opened for more than 3 months and the total number of orders is less than 200, it is best to only sell ordinary products at first.
3. No invoice is provided for ordinary products
Description of the problem: Failure to provide Amazon with supplier information or China's formal or other required routine review documents, or receiving negative customer reviews may make it difficult to pass the review and result in a ban.
Solution: All the above information must be provided completely.
4. The product is complained to be fake
Description of the problem: Someone has complained about selling counterfeit goods, or has been maliciously slandered by others.
Solution: If it is true, please remove the product immediately; if it is defamation, please provide relevant information to Amazon to file a complaint, including but not limited to: company registration certificate, company trademark certificate, design certificate, product pictures and mark 5 unique design locations, provide existing B2B export declarations and overseas buyers' purchase orders, or a letter from the factory to prove that the product is designed by the factory itself...
5. Complaints about product safety issues
Problem description: For example, the Samsung battery explosion incident
Solution: Immediately check product safety issues. If there are any problems, remove the product from the shelves and take appropriate measures. At the same time, provide Amazon with UL certificates (for electronic products exported to the United States), 3C and RoHS certificates (for products exported to Europe), or other certificates. Safety tips should also be included in product instructions or labels, for example: children under 3 years old are not allowed to approach, keep away from open flames, etc.
6. The product is complained of infringement
Description of the problem: In addition to actual infringement, it is also possible that someone pretends to be the patent or trademark owner and complains to Amazon about product infringement.
Solution: In such cases, Amazon will generally send you the contact email of the property owner and you can contact them yourself. If the other party's email is an account like Gmail or Hotmail, you actually have a very high chance of winning the case; but if it is a law firm or corporate email, then you're in trouble.
7. Audit due to non-compliance with performance standards
Problem description: Some customers and the Haimao team reported that they had carefully checked and found that none of the above problems had ever occurred, so why were they still being audited by Amazon? This may be because their performance did not meet the standards.
Solution: Go to your seller center and open [Account Status] to know your account status. Performance targets include: order defect rate, order cancellation rate, delivery delay rate, return service satisfaction, account violation, on-time delivery, effective tracking rate, customer service non-compliance rate, response rate...
8. Revenge
September to December each year is commonly known as the Amazon holiday season, which is the main source of Amazon's annual performance. Wall Street also uses the data from the annual holiday season to predict Amazon's stock price. Therefore, Amazon always does something weird during this period, commonly known as "menstrual store closures."
This is Wall Street's assessment of Amazon's full year, and also Amazon's assessment of the full year performance of major cross-border e-commerce sellers on the platform. The system automatically calculates risks and selects high-risk third-party seller accounts for review.
Amazon takes this very seriously, and is determined to kill a thousand people by mistake rather than let eight hundred go. You said that your current account is in good condition, but if you have a bad record, it may still lead to re-review and you may face the risk of having your account blocked.
In addition, the review of new account sellers is particularly strict, and they will touch Amazon’s red line if they are not careful. For those novices who are not familiar with Amazon, if they choose to enter Amazon at this time, they must read Amazon's rules carefully. Only by knowing yourself and your enemy can you win every battle.
Many innocent sellers may be implicated simply because of manslaughter, so the Haimao team reminds all cross-border e-commerce sellers not to think of becoming the fish that slip through the net, and must be extremely alert. During this period, you should conduct a thorough self-examination and organize the documents that may be required for audits in case of emergency. Of course, improving the performance of existing accounts is also a must.