What is PubMatic?
The PubMatic platform enables independent app developers and publishers to control and maximize their digital advertising businesses and enables advertisers to reach and engage their target audiences in a brand-safe, premium environment across ad formats and devices, thereby increasing ROI.
Since 2006, PubMatic has created an efficient global infrastructure and remains at the forefront of programmatic innovation. PubMatic is headquartered in Redwood City, California, with 14 offices and eight data centers around the world.
PubMatic Development:
In April 2010, PubMatic, an Internet advertising optimization service company, received $7.5 million in funding in its Series C round of financing. Venture capital firms Helion Venture Partners, Draper Fisher Jurvetson and Nexus Ventures participated in the financing.
In February 2014, advertising platform PubMatic hired an investment bank to help prepare for its IPO (initial public offering).
In 2014, PubMatic was named one of the fastest growing companies in the U.S. Internet industry by Deloitte for the third consecutive year.
What are the product advantages of PubMatic?
1. Results-focused approach
PubMatic helps clients realize the full potential of their digital advertising strategies by delivering results (monetization for publishers and ROI for buyers).
2. Omnichannel Monetization
PubMatic provides technology, algorithms and insights specifically designed to enable top-level monetization across devices, channels and ad formats.
3. Transparent innovation
Our dual focus on transparency and solutions to the industry’s most pressing problems has kept us at the forefront of sell-side innovation since 2006.
4. Growth and Financial Stability
With years of positive profitability and aggressive execution on cash flow, PubMatic is well positioned to meet the needs of our constituents in a way that only a stable, independent company can.
5. A world-class team
PubMatic's purposeful emphasis on company culture results in loyal employees focused on innovation, success, and fun.
This is the end of our introduction to PubMatic. If you want to learn more about PubMatic, please stay tuned. We will continue to answer your questions.
