What is B2W Brazil?
Brazil B2W is one of the largest cross-border e-commerce companies in Brazil. LojasAmericanas, a subsidiary of Brazil B2W, is one of the largest e-commerce platforms in Brazil and was founded in Rio de Janeiro in 1929. Benchmarking against domestic Tmall/JD platforms, it owns three major online brands: Americanas, Submarino, and Shoptime.
These brands of Brazil B2W occupy more than 50% of the market share of Brazilian e-commerce in Brazil. Brazil has a population of more than 200 million, including more than 50 million online shopping buyers. More than half of these buyers have experience in cross-border e-commerce, with consumption of US$2.7 billion in 2018.
LojasAmericanas, a subsidiary of B2W Brazil, also has more than 1,300 physical stores in more than 500 cities in Brazil, with more than 60,000 product categories. From the first to the third quarter of 2018, Lojas Americanas' physical stores achieved sales totaling 18.29 billion reais.
Advantages of B2W Brazil:
1. Consumers can pay in installments on the platform, and Brazil B2W pays the seller in one lump sum
2. Localized website style and experience are in line with Brazilian local consumption habits
3. There are more than 2,000 offline stores with high brand reputation
4. Dedicated Portuguese customer service
5. Nearly 30% of the Brazilian market share
6. Deposit the money directly into a domestic account or Hong Kong account, no withdrawal fee, convenient and fast payment, no exchange rate loss
Entry requirements for B2W Brazil:
1. A legal and compliant, independently operated company entity registered in mainland China or Hong Kong
2. Enterprises with rich experience in platform operation
3. The products sold are legal and compliant
4. Sellers with at least 20,000 SKUs in the electronics, beauty, toys, watches, and maternal and child categories will be given priority
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