What is Tracx?
Tracx is the only social listening tool that provides an all-in-one solution to capture complete conversations. The cloud-based platform is accessible from anywhere and requires no installation.
Tracx's founding process:
Another reason Tracx attracted investors is that it has five technically strong founders: Chief Operating Officer Yaniv Ben-Ari, Vice President of Research and Development Ofer Ford, Director of Network Technology Niv Singh, Chief Designer Noam Singh, and Senior Vice President Asaf Steigler. They all studied in Tel Aviv, Israel more than a decade ago. Except Ali, the other four studied majors related to communications and software. Later, the five people joined DVTel, a world-renowned video surveillance technology company, and engaged in video surveillance and analysis work in the military field. It can be said that they were true comrades-in-arms.
In 2006, these five "comrades-in-arms" shifted the battlefield from military videos to the emerging social networks. The most popular social platform at the time was Flicker, a photo-sharing website owned by Yahoo. They used DVTel's equipment to monitor user comments and other dynamics, in order to discover netizens' preferences and segment potential markets.
By 2008, Facebook had become a global phenomenon, and seeing the market potential, the "five men" decided to seize the opportunity and founded a company that specializes in monitoring and analyzing social network data. But it was during the US financial crisis and financing was difficult. Until one day, they met an angel investor downstairs of their apartment building. They impressed the other party during the conversation and finally got $750,000 in seed funding. The money gave rise to Tracx and its first monitoring software.
In 2008, Girard accepted the invitation of Tracx and became the sixth founding member and CEO.
What are the features of Tracx?
1. Tracx can enable intelligent interactions to enhance your customer relationships and help you attract more customers.
2. Tracx can optimize campaigns, track ROI and measure your team’s performance.
3. Tracx can integrate social media data into marketing campaigns.
This is the end of the knowledge about Tracx in this issue. If you want to get more information about Tracx, please pay attention and we will continue to answer you~
