CaratLane—Indian high-end jewelry customization CaratLane—Indian high-end jewelry customization

CaratLane—Indian high-end jewelry customization

What is CaratLane?

CaratLane, founded in 2008 and headquartered in Chennai, India, operates a B2C online e-commerce platform for diamond and gold and silver jewelry transactions in India. Relying on a network of more than 4,000 suppliers worldwide, CaratLane has the largest diamond and jewelry category in India, selling to customers in more than 150 cities in India.

What products and services does CaratLane have?

CaratLane offers exquisite craftsmanship in jewelry designs like rings, earrings, pendants, necklaces, chains, bangles, bracelets, mangalsutra, nose pins. In addition to jewelry, CaratLane also offers 22k (916) and 24k (995) gold coins, certified and guaranteed with the BIS Hallmark seal.

What are the characteristics of CaratLane?

Another feature of CaratLane is the personalized customization service for jewelry: once users have picked a single diamond, they can choose their favorite design and setting form from the diverse categories provided on the website to make it into a ring, earrings or pendant.

CaratLane is not just an agent. Compared with other local Indian e-commerce companies, founders Mithun Sacheti and Srinivasa Gopalan believe that their competitive advantage lies in lower daily expenses and inventory costs.

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