What is Criteo?
Criteo is an online performance-based digital marketing company founded in Paris, France in 2005. Its current core business is retargeting. Criteo has 31 offices worldwide, 6 in Europe, 5 in North America, 1 in Brazil, and a total of 5 offices in the Asia-Pacific region. Criteo, an online performance-based display advertising company, announced on May 13, 2014 the launch of its business and operations in China, and designated Beijing as the headquarters for its China region.
What products and services does Criteo provide?
Criteo's core products mainly include visitor advertising, churned customer advertising, mobile in-app performance advertising, and AD-X mobile advertising tracking and analysis products. Its core products are as follows.
1. Visitor Ads (LowerFunnel): Criteo uses targeted promotions and intelligent product recommendations to re-engage recent active visitors.
2. MidFunnel: Criteo uses targeted, personalized advertising and intelligent product recommendations to re-engage website visitors and lost customers.
3. Performance-based advertising within mobile apps: The return on investment of advertising depends on achieving a balance between acquiring new users and maintaining engagement with existing users. When users are about to churn out before completing the purchase process, Criteo re-engages with these users by displaying personalized ads related to their purchasing habits.
4. AD-X mobile advertising tracking and analysis product: Criteo's AD-X mobile tracking and analysis tool can help advertisers optimize their mobile advertising effectiveness by understanding events and download data within their apps.
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