What is Hiip?
Hiip is an automated marketing platform that helps brands and advertisers connect with influencers or big Vs to promote products and services on social networks and media. In addition, the platform can help brands and advertisers accurately target audiences, build brand awareness, and increase sales through product promotions, special events, and the personal influence of "Internet celebrities or big Vs."
Hiip's financing status:
In October 2016, Vietnam's social network marketing platform Hiip announced that it had received a pre-seed round of financing. Investors in this round included Singapore's early-stage investment fund ExparaIDM Ventures and individual investors AsiaCounsel Managing Partner Christian Schaefer and Grey Global Group's CEO of Asia Pacific and Latin America Eric Rosenkranz.
In March 2018, Hiip completed its Series A financing with a total amount of several million US dollars, and the investors were not disclosed.
Hiip's operating model:
Hiip uses social data and algorithms to find the right influencers for brands and advertisers. They can find all kinds of spokespersons, and even small internet celebrities can have the long-tail effect of big celebrities.
The brand only needs to make a brief introduction of the event on Hiip, and the platform will analyze and recommend suitable spokespersons. The spokesperson will make suggestions and quotations, and the two parties can negotiate and reach an agreement. Every time an agreement is reached, Hiip will charge a certain fee from both parties.
This is the end of the introduction to Hiip in this issue. If you want to learn more about Hiip, please pay attention and we will continue to answer your questions~
