What is Amazon Born to Run?
Amazon has launched a new project - Born to Run, which allows suppliers to launch new products faster. Thanks to this, suppliers now have the opportunity to launch new products on Amazon faster without having to wait for sales to increase and positive reviews to grow.
In this example, suppose the speaker sells for $50 per unit and Amazon agrees to purchase 1,000 units (for a total “LaunchBuyQuantity” cost of $50,000).
In exchange for Amazon agreeing to assume the financial and inventory risk of the new product, the seller is required to invest 10% of the launch purchase quantity costs ($5,000) in Amazon Marketing Services (AMS).
Under the program requirements, the seller must also agree to the right to return any unsold inventory from the original LBQ after the 10-cycle period is over.
What are the requirements to participate in Born to Run?
1. Suppliers must use AMS for at least 90 days
2. Products not considered: dangerous goods, heavy or bulky, or products costing less than $5
3. The product/unit must be considered “new” by Amazon standards - this means the item cannot have been in a fulfillment center for more than 30 days.
4. The total product cost of LBQ (the number of units the supplier wants to launch) cannot exceed $50,000.
This is the end of the knowledge about Amazon Born to Run in this issue. If you want to get more information about Amazon Born to Run, please pay attention to it~
