Amazon manual advertising operation steps:
We first log in to the Amazon store account, enter the backend management page of the Amazon store, and then enter the advertising campaign settings page to perform advertising operations.
Manual advertising, as the name suggests, means that we need to add search keywords ourselves. In the operation of keywords, there are three categories that we need to weigh. Broad match, phrase match and exact match.
Within our budget, we can use phrase matching more often, which is relatively cost-effective (personal recommendation). After confirmation, click to start the ad. We need to observe the effect of manual advertising. We must pay close attention to manual advertising in order to continue optimization.
How to optimize Amazon manual advertising?
When placing ads, we mainly place keywords, so we also start with keywords when optimizing:
In terms of length, there are two types of keywords: short-tail keywords and long-tail keywords.
Short-tail keywords generally have high search volume and high exposure. For example, runningshoes and runningshoesmen are short-tail keywords. The competition for short-tail keywords is very fierce, but at the same time, these keywords have considerable sales. Therefore, the optimization of short-tail keywords mainly depends on the advertising effect. Some advertisements are very efficient for short-tail keywords, but some are very expensive. There are slight differences depending on the category.
There are several core principles for short-tail keyword optimization:
1. Pay attention to its Acos, that is, advertising sales cost, regularly. For words with higher Acos, lower the bid first. If the price is still very high after the reduction, then this word has eroded the profit margin and can be removed.
2. Keywords that have been exposed and clicked but have not generated any orders should be eliminated.
3. Words with few exposures and few clicks. Putting such words in an ad group will only add to the troubles and will not be effective. Instead, it will lower the overall advertising efficiency.
Long-tail keywords have less search traffic and less sales potential than short-tail keywords; however, traffic from long-tail keywords will be more targeted, and when customers use several specific keywords, they are more likely to be ready to buy, so there will usually be a higher conversion rate.
It is not easy to find long-tail keywords. Generally speaking, there are two feasible ways.
1. Through automatic campaign reporting. The automatic advertising report will show which search terms buyers actually use to find your products, and most of these search terms are long-tail terms. You can put these terms into manual advertising for testing.
2. Through some keyword tools, such as sonar, surftime, Google keywords, etc.
This is the end of the introduction to Amazon manual advertising in this issue. If you want to get more information about Amazon manual advertising, please pay attention and we will continue to answer you~
