What are the conditions for obtaining the Amazon Buy Box?
1. To get the Golden Shopping Cart, you must be a professional seller.
Many users who downgrade to individual sellers in order to save costs cannot obtain the golden shopping cart.
2. The product must be new and the price must be competitive.
Many small sellers change the status of their products to second-hand products in order to follow other products with good sales, which makes it impossible to get the gold shopping cart. Secondly, if the product price is high, it will be at a disadvantage when competing for the gold shopping cart.
3. The product must be in stock.
Since the Golden Shopping Cart may bring huge sales to a product, if the inventory is insufficient, the direct result of obtaining the Shopping Cart is that your inventory will be instantly cleared, which will directly lead to a rapid decline in the user's shopping experience. Therefore, Amazon’s inherent rule is that it will not give the Golden Shopping Cart to a seller with a small inventory.
4. Amazon’s assessment requirements for the gold shopping cart are related to whether the seller’s account performance is qualified.
Currently, the Gold Shopping Cart requires that the seller's Amazon account must have been in operation for at least two months, have a certain sales record, and have a high seller level. At the same time, the seller's account performance is comprehensively judged based on information such as delivery method, transportation time, order defect rate, buyer's evaluation score and quantity, and seller's feedback time.
5. Must be a featured seller.
Featured sellers refer to excellent sellers whose account indicators and services meet Amazon's requirements.
6. The return rate or order cancellation rate must be less than 1%, and the sales time must be 2-6 months.
How to increase Amazon Buy Box acquisition rate?
1. Use FBA to ship;
2. Delivery time is 1~3 days;
3. Improve SellerRating index;
4. Order missing rate (ODR) < 1%;
5. Shipping delay rate <4%;
6. Cancellation rate before shipment <2.5%;
7. Improve customer satisfaction and achieve an average product rating of more than 4 stars.
The importance of indicators can be divided into the following categories from high to low:
High: Shipping method FBA;
Next: delivery time, seller performance, and final price;
Next: order missing rate, response time, shipment delay rate, customer satisfaction index;
The worst factors are: sales quantity, inventory level, and pre-shipment cancellation rate.
This is the end of the knowledge about Amazon BuyBox in this issue. If you want to get more information about Amazon BuyBox, please pay attention and we will continue to answer you~
