According to Amazon, product variations (also known as parent-child relationships) are sets of related products. Good variation listings allow shoppers to compare and select products based on different attributes of the product, such as size, color, or other features, on a single product detail page. So what are some common terms used regarding Amazon variations?
Parent: This is the main detail page to which the product option (or child ASIN) belongs. Parent ASINs cannot be purchased by consumers. The parent ASIN should contain all key product information for all ASINs in the variation group, but should not contain information related to the variation theme, specific GTIN, stock levels, or price.
Child: Child ASINs are purchasable ASINs listed under the parent ASIN and will be displayed as available product options on the detail page.
Variation Theme: reflects the differences between each sub-body in the same variation group. Different product categories can have different variation themes, and some variation groups can have 1 or 2 variation themes. For example, scent is a single variation theme, and color and size are a pair of variation themes.
Variation Family: refers to the parent ASIN and child ASIN under a variation theme.
Inventory File/Flat File: This is an Excel spreadsheet used to upload, update, and delete product listings. It’s better for sellers to use electronic documents rather than manually creating listings in Seller Central because if the Amazon team changes your listing later, you still have a paper trail. It also makes it easy to verify the accuracy of listing data.
This is the end of this issue on Amazon variants. If you want to get more knowledge about Amazon variants, please pay attention and we will continue to answer your questions~
