The Japanese market is very unfamiliar even to traditional foreign trade practitioners. In recent years, China's total trade volume with Japan has not been high. Amazon sellers in cross-border e-commerce can be said to be the first batch of pioneers in China's retail trade with Japan. Although the Amazon Japanese market is not as large as the US market, the Amazon Japan site is very suitable for Chinese sellers to operate.
Here are the reasons:
1. Japan’s population exceeds 100 million;
2. It is easier to open a store;
3. Convenient logistics;
4. No need to worry about KYC;
5. Huge profit margin.
By the end of 2016, the Internet penetration rate in Japan had reached 94%, and the number of independent monthly visitors to Amazon has reached 49.2 million. With a population of 127 million in Japan, this means that each household visits Amazon once a month on average. Moreover, in Japan, Amazon has now surpassed Rakuten in terms of market share and has even greater prospects.
How does Amazon Japan select products?
From the perspective of product selection, since Japanese consumers have relatively high requirements for product quality, sellers are advised to take product as king and create high-quality products, providing Japanese consumers with products that are cost-effective, highly functional, and can provide thoughtful and meticulous services.
At the same time, Japanese consumers have a strong seasonal demand orientation. In addition to Western holidays (Valentine's Day, Father's Day, Mother's Day, Christmas, Halloween, New Year, etc.), they also have local Japanese holidays, such as the Girls' Festival in March, the Cherry Blossom Festival in April, the Golden Week in May, etc. Especially during the Cherry Blossom Festival and the Golden Week that are about to begin, the demand for travel and tourism products will increase. Sellers can launch hot-selling products of the season according to various seasons to meet local market demand.
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