Cross-border e-commerce has become a hot industry in recent years. For cross-border e-commerce sellers, what data do we need to pay attention to?
Cross-border e-commerce big data:
1. Category
First of all, in terms of categories, electronic products and 3C products account for 20% of the total, but at the same time, its growth trend has been slowing down; the real highlights are in clothing, home gardening, and outdoor sports. In addition to accounting for a large total amount, these categories are growing very rapidly, all with an increase of 40%-50%. In addition, the growth rate of direct-to-consumer e-commerce (DTC) has been very strong, with an average growth rate of three times faster in the U.S. market.
2. Market
In terms of the market, the past year has seen a flourishing market. Emerging markets represented by India and Indonesia have seen very large increases.
At the same time, in some mature markets, the growth centered on the United States is also very considerable. The United States will still be a very important market to explore more potential. In fact, many sellers will still focus on the European and American markets in 2019, but some sellers also said that they have encountered development bottlenecks in mature markets. In mature markets, the growth is considerable due to the large market share, strong purchasing power, and relatively complete logistics and distribution systems. But unlike previous strategies, competing on low prices will definitely not work.
3. Consumer Behavior
After analysis, there are three major changes in consumer behavior. One is the pursuit of comfort. In search engines, women used to search more for high heels, but in recent years, the search has shifted from high heels to more comfortable shoes. In the past, when attending a dinner party, everyone thought about how to dress more formally, but now they might search for T-shirts that can be worn to a dinner party.
The second is global taste. We talked about fashion trends 10 years ago, but in the past 10 years, with the rapid development of the Internet, cultures from all over the world have been widely disseminated through platforms such as YouTube. In fact, consumers in mature markets are very interested in culture and fashion from all over the world, which can be seen from the increase in their searches. For example, clothing from Japan, India, and Mexico is also very popular in the United States.
The third is to show your personality. Consumers pay close attention to what they buy and whether the culture of their favorite brands is consistent with their values and attitude towards life, which affects their purchasing decisions. This actually relates to the very important brand positioning. Whether sellers are considering building a brand or making a product, they must grasp these changes in consumers.
Judging from big data, China's total e-commerce exports have nearly tripled in the past six years, from 2014 to 2018. At the same time, according to data from overseas consumers, for every $7 spent online by overseas consumers, $1 is spent on Chinese products. In the past year, Chinese sellers have performed particularly well in the major categories of electronic products, 3C products, clothing, home gardening and outdoor.
In an era of pursuing fast and good experience, more than half of people have an increasingly faster path from research to purchase. Even 40% of consumers said that it only takes them one day from having an idea to actually placing an order. At the same time, on mobile shopping websites, if the opening time exceeds three seconds, half of the users will be lost. This also shows that consumers need a fast and good experience.
This is the end of the introduction to cross-border e-commerce big data in this issue. If you want to get more information about cross-border e-commerce big data, please pay attention and we will continue to answer you~
