Amazon store optimization is something that Amazon sellers need to constantly learn and improve. For sellers, whether a store can increase the chances of explosive orders is largely related to store optimization.
1. Product title
Product titles should make good use of space and be filled with keywords. At the same time, a customer-friendly interface must be maintained. You must avoid punctuation, upper and lower case, asterisks, and special characters because buyers will not use these symbols as their search criteria. Likewise, not all consumers will use the same keywords, so sellers will have to diversify their product titles and experiment to see if they can help buyers find the product accurately.
2. Search terms
Amazon lets sellers define their products using five different search terms. Taking Nokia smartphones as an example, if you want consumers to find smartphones with Bluetooth capabilities, you must make sure to add "Bluetooth" in the product title. To optimize your product's search results, avoid repeating words in your product title. Please do not repeat product titles, product names or brand names as this will waste search terms.
3. Search Index
Amazon's search index takes price, sales history, and inventory status into account, but products with better sales are usually ranked at the top of the page. However, it is important to note that Amazon occasionally shuffles search results to promote products equally.
4. Browse categories
You can select two product category strings. You must provide as much Amazon product information as possible to improve your visibility in the Amazon market.
5. Screening guidance function
This new feature allows sellers to list detailed product categories such as product size, color, etc. Users can use this filtering function to find more related products. It is very important for sellers to list detailed information in the product listing, otherwise it will not appear in the buyer's filtering results.
6. Product Diversification
This tool can help sellers group the same products but in different styles (such as size, color). Buyers can check different styles on the same product page. Sellers must provide SKUs and create information for each item, but it is a user-friendly way to give customers access to your entire product line.
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