For sellers who want to expand their business on the growing platform to ultimately increase conversions and boost revenue, it’s important to stay up to date on the latest Amazon marketing campaigns. Today I will mainly talk about Amazon’s four major marketing activities.
Amazon Marketing Campaign 1: PRIMEDAY
Amazon Prime Day is Amazon's largest global promotional shopping event. The promotion time of each website is different, but the common point is that the discount is the biggest. Prime Day is a promotional day on the Amazon platform. Buyers can get a lot of discounts and sellers can get a lot of traffic. Similar to Taobao and Tmall’s Double 11, it is a shopping carnival.
Amazon Marketing Event 2: Black Friday
Black Friday, also known as Black Friday for short, is the last Thursday after November, the day after Thanksgiving. The discounts on Black Friday are huge, especially having a huge impact on the sales of European sellers. At this marketing node, many sellers will use this wave of traffic to promote their products in order to gain more sales.
Amazon Marketing Event 3: Cyber Monday
Cyber Monday is the first Monday after Thanksgiving every year. Cyber Monday discounts are similar to Black Friday and have a huge impact. Both are considered promotional activities to help sellers gain more traffic and are the last node to start the battle for year-end sales.
Amazon Marketing Campaign 4: LD and BD
LD and BD. LD is a weekly flash sale, which can be recommended by the backend and costs $150 each time. BD is a limited-time flash sale and sellers need to apply to participate. Although BD is free, it has strict requirements for sellers, and all aspects of the activity title should follow Amazon's strict requirements. Both of these are Amazon’s own promotional activities to help sellers better display their products and gain sales. Sellers are advised to participate more often.
This is the end of the knowledge about Amazon marketing activities in this issue. If you want to get more information about Amazon marketing activities, please pay attention and we will continue to answer you~
