At a time when competition is fierce among major e-commerce platforms, many novice merchants have been struggling with whether to build their own foreign trade website or use a b2b platform. In fact, if you want to establish your own brand, do a good job of Internet marketing, and thus generate traffic conversion, building your own foreign trade website is much better than joining various e-commerce platforms.
So what are the advantages of building your own foreign trade website?
1. Improve conversion chances
By using the method of building a website for foreign trade, merchants can directly connect with customers, communicate with customers, understand customer needs, and modify their own websites based on customer feedback, which is conducive to increasing transaction opportunities. Moreover, building your own website will not involve many peers competing with you like on e-commerce platforms. Customers can focus more on your brand and products, which is also conducive to product conversion.
2. Low cost
Major e-commerce platforms usually require high entry fees, commission deductions, promotion fees, etc., which is a considerable expense for small and medium-sized businesses. So how much does it cost to build your own website for foreign trade? Usually, the cost of using self-service website building is very low, ranging from a few hundred to two or three thousand yuan a year, which will not cause too much financial pressure on small and medium-sized businesses.
3. Higher degree of freedom
If you use a b2b e-commerce platform to sell products, you have to pay them and sell products according to their rules, and your freedom is very low. However, if you create a website yourself, you can decide what products to list, how to ship, when to ship, etc., and merchants can have more freedom.
4. Better display of brand and product image
E-commerce platforms can basically only serve the purpose of selling products. They will not give you a large amount of separate space to showcase yourself, and even if they do, it will be very limited. However, using a website can fully display the company's products, including pictures, videos, blogs, etc., which can achieve better publicity effects and leave customers with a deeper impression of their brand.
5. Increase fans’ trust
A professional foreign trade website can improve the credibility of foreign trade merchants, increase customers' trust in themselves, and also help increase fan stickiness, increase customer repurchase rate, and allow merchants to operate for a long time.
This is the end of this issue on the self-built foreign trade website. If you want to get more information about the self-built foreign trade website, please pay attention and we will continue to answer you~
