Cross-border e-commerce is divided into cross-border import and cross-border export. At present, the cross-border e-commerce platforms chosen by China's foreign trade people are Amazon, AliExpress, eBay and Wish. These mainstream cross-border e-commerce platforms have their own characteristics. For cross-border e-commerce practitioners, how to choose a cross-border platform that suits their own characteristics is something that must be seriously considered.
Let’s take a look at these platforms first.
1. Amazon
Amazon has a huge influence on the entire world. Chinese foreign trade people first came into contact with Amazon when choosing cross-border BTOC. At that time, there were no other emerging platforms such as AliExpress.
If you choose to do business on Amazon, it is best to have better supplier cooperation resources. The quality of the suppliers needs to be very stable, and it is best if they have strong R&D capabilities. Keep this in mind when doing business on Amazon.
Receive professional training to understand store opening policies and knowledge. Opening a store on Amazon is relatively complicated and has a very strict review system. If you violate the rules or do not understand the rules, there will not only be a risk of your store being closed, but there may even be legal risks. Therefore, it is recommended that you choose a training company to receive training first.
You need a computer specifically for logging into your AMAZON account. This is very important for AMAZON's store policy and later operations. One computer can only log in to one account, otherwise it will conflict with the rules. It is best to register new users using landline verification.
The most important thing is that you need a U.S. bank card to do business with Amazon. All sales generated by Amazon stores are stored in Amazon’s own account system. If you want to withdraw money, you must have a U.S. bank card. Solving this problem is relatively simple. In fact, as foreign trade people, we generally have some overseas customer resources, including clients and friends overseas. It is not particularly difficult to solve this problem through them. There are also some domestic agencies that provide such services.
Traffic is the key. Amazon traffic is mainly divided into two categories: internal traffic and external traffic, which is similar to Taobao in China. At the same time, we should pay attention to the marketing of SNS communities, and marketing methods such as soft articles are also more effective.
2. Ebay
Everyone can basically understand eBay as being equivalent to Taobao in China. Taobao truly dominated China only after it defeated eBay in the Chinese market. For foreign traders engaged in international retail, eBay still has huge potential, because eBay's core markets are in the United States and Europe, which are relatively mature markets.
Go to eBay to study the overall market situation, and make an in-depth analysis based on your own supply chain characteristics.
Research the culture, population, consumption habits and consumption levels of the US and European markets to select potential products for eBay
Choose some hot-selling products on eBay, study them carefully from the perspective of product channels and prices, and analyze where your advantages are if you make them.
For hot-selling products with advantages, we should study the market advantages and future sales potential. This is the most important thing, because once you invest energy and capital, we need to consider a long period of time when choosing a product.
In-depth research on product categories is conducted to consider product profitability and sustainability in the U.S. and European markets.
3. Wish
Wish is an APP-based cross-border platform that has just emerged in recent years. It mainly attracts customers by offering good quality and low prices. It has very high popularity and market followers in the US market. Its core product categories include clothing, jewelry, mobile phone gifts, etc. Most of them are shipped through China. The main attraction of Wish is its extremely low prices, but because of the WISH platform's unique recommendation method, the product quality is often better, which is also the core factor in the platform's development in just a few years.
4. AliExpress
AliExpress is Alibaba's online trading platform for the international market. It was established in 2010. Its customer buyers have spread to more than 220 countries and regions, covering 30 first-level industry categories including clothing, 3C, home furnishings, accessories, etc.
AliExpress covers 30 primary industry categories including 3C, clothing, home furnishings, accessories, etc.; the advantageous industries include: clothing and accessories, mobile communications, shoes and bags, beauty and health, jewelry and watches, consumer electronics, computer networks, home furnishings, automobile and motorcycle accessories, lamps, etc.
This is the end of the knowledge about cross-border export e-commerce platforms in this issue. If you want to get more information about cross-border export e-commerce platforms, please pay attention and we will continue to answer you~
