If you want to increase traffic to your store or product page, the most important thing is to learn how to attract traffic. Today we will learn some tips on how to attract traffic within the site.
1. Select the products that need to be advertised. Sellers should first select the products that need to be advertised. They may need to select several products for testing in advance. Many people think that if a product does not have 5 to 10 reviews, then you should not consider advertising for the time being. This makes sense. Of course, this does not mean that products with few or even no reviews cannot be advertised. If there is sufficient advertising budget, it is also possible.
2. Select keywords and utilize product listings. When you first choose keywords, you should make full use of your own product listings and then carefully study your competitors’ listings. You can use some small tools to reverse check and query the advertising keywords set by your competitors’ listings. Don’t be dissatisfied with spending too much time researching keywords before advertising, because subsequent work will be based on this. If you don’t have the time and are reluctant to run manual campaigns, then you need to find keywords that you want to bid on.
3. When placing automatic ads, you should pay attention to the following points:
1. The automatic generation function of automatic ads can save you a lot of time, but first you need to have a product page with detailed and appropriate product descriptions
2. Run automatic advertising for 7 days with reasonable bids and budgets
3. Download a report of the index terms people used to search and click on your ads
4. Pause running ads, select the best-performing keywords, and use them as a basis for manual ads to continuously refine keywords
5. Sellers who have run PPC ads know that the best way is to combine the two types of ads, taking advantage of the strengths of each. Run short-term automatic ads to obtain useful keywords, and run long-term manual ads to continuously drive traffic to the product and increase product exposure.
4. Classify ads according to matching types. You can set keyword matching types to broad match, phrase match, and exact match. These matching types are a good way to track the performance of different ads.
5. Apply the results of keyword research to product listings. Through the above steps, you will find new keywords including some long-tail keywords, which not only help improve PPC ads, but also reflect the words that the target group is using. If these keywords are applied to organic listings, it will be very beneficial to the optimization of listings because these words are buyer search terms and conform to the buyer's language logic.
This is the end of the knowledge about Amazon advertising promotion in this issue. If you want to get more information about Amazon advertising promotion, please pay attention and we will continue to answer you~
