Amazon has always hoped to increase the number of sellers and promote competition, which is a continuous driving force for platform innovation. It also hopes that competition will always exist so that it can strive to provide better quality and lower-priced products, that is, improve the cost-effectiveness of products and provide users with something that is more suitable for them.
Therefore, how to increase product exposure is a very important thing. If you want to increase product exposure, the most important thing is to do a good job of keyword ranking. How should we improve keyword rankings?
If you want to improve keyword rankings on Amazon and gain product exposure, you first need to understand Amazon’s ranking mechanism. The most critical one is Amazon’s A10 algorithm. The A10 algorithm is basically synchronized with A9 and can be understood as an optimized version of A9. The key difference lies in the different weights of certain parameters. Since the beginning of 2017, sellers have noticed that their product search rankings have changed several times. This is because Amazon realized that buyers tend to search for products that sellers are not promoting. Therefore, Amazon switched to the new A10 algorithm to make search results more relevant to buyers.
Several practical ways to improve Amazon keywords:
1. Use PPC advertising to improve keyword rankings
In the new Amazon A10 algorithm, PPC is still one of the important driving factors affecting Amazon SEO. As we all know, advertising costs for Amazon sellers account for a relatively large proportion of their costs. Anyone who has been operating on Amazon for a while will encounter a situation where your advertising sales are very good and account for a high proportion, but your natural search ranking has never made it into the top few pages. This may be because the weight of your product search ranking is declining. Although PPC will still allow your product to reach a sales peak at a certain stage.
2. Monitor competitor rankings
After we export all keyword data, we filter out words with extremely low search volume. After we check the keywords related to this keyword, we can use the keywords recommended by AmzChart to optimize our listing or PPC advertising, and we can also use it to find related market segments.
3. Check and improve keyword rankings
We compare our own products with competitors to see how many of your new products are ranked on the homepage and how many of competitors' products are ranked on the homepage. Consider how many reviews your competitor’s listing already has, and how many reviews your new product still has. By comparing and analyzing them, you can know more clearly which keywords should be prioritized for improving natural rankings, and you can monitor changes in competitor rankings over the long term.
If you have already advertised a new product, you can download the search term report, filter out the keywords that have order conversions, add them to the keyword list, and analyze their natural rankings. Finally, add these keywords to your campaign.
This is the end of the knowledge about Amazon keyword rankings in this issue. If you want to get more information about Amazon keyword rankings, please pay attention and we will continue to answer you~
