If you don’t have a solid command of English and no experience in email marketing, you will need to use some templates. Let’s take a look at some email marketing solutions.
Email Marketing Template 1: Sales Introduction
1. If you want to make a sales presentation
If the recipient didn't know you before, give them a reason to talk to you. Mention their goals and show that you are well prepared, and many buyers will respond if you do this.
Are you doubting down on [goal]?
Hi [prospectname],
I checked out your website, and it looks like you might be able to [accomplish X specific goal]. Without making any assumptions about your business goals, I believe [Y] might play a vital role in your success.
If you're unfamiliar with [company], our solution helps businesses in [prospect company's] space with three main goals:
[Goal#1]
[Goal#2]
[Goal#3]
Are you free tomorrow a few days for a call to discuss [prospect company's] strategy for [business area]?
Best,
[Yourname]
Email Marketing Template 2: Potential Customer Mining
If they have already visited your website
Based on your prospects’ browsing behavior, you can tell that they are interested and likely to seriously evaluate your solution. Position yourself as a trusted advisor to help them make decisions and answer relevant questions they have.
Resource for [business area] questions
Hi [prospectname],
I'm sending this note to introduce myself as your resource here at [company]. I work with small businesses in [prospect company's] space, and notified that your colleagues had stopped by our website in the past.
This inspired me to spend a few minutes on our site to gain a better understanding of how you are [handling strategy for business purposes]. In doing so, I felt a sense of opportunity and felt compelled to reach out to you directly.
[Company] is working with similar companies in your industry, such as X, helping them [accomplish Y], while providing them with the tools to [manage Z].
When do you have 15 minutes to connect today?
Please also feel free to book time directly on my calendar here: [Meetings link].
Thanks,
[Yourname]
Email Marketing Template 3: Standard Customer Acquisition Template
If you are a stranger to them
26 seconds (or less)
Hi[prospectname]
I'll keep this short and sweet to make the 26 seconds it takes to store this worthy of our time (yes, It's edited.)
As a [job title] at [company], I get to speak with people like you about [achieving X]. [Prospect company] is on my radar because we've helped a lot of companies in [X space] with [business area].
Could we schedule a 15 to 20-minute call to discuss your strategy for Y—what excites you, which challenges you see, and how you envision your plan changing down the road? Even if you decide not to continue the conversation after our call, you’ll leave with some advice for [business area] that will make an immediate impact.
Best,
[Yourname]
Email Marketing Template 4: Emphasize Product Information
If you just spoke to them on the phone
Reinforce your previous voice message with a quick email
[prospectname]—justgaveyouaring
[Name],
Saw that you were checking out [product], and wanted to give you a quick shout after checking out the [prospect company] site. The last thing I wanted to do is waste your time or mine, but I thought it would be helpful to quickly speak and learn a bit more about what you hope to get from [product, and share some best practices.
Most of four successful users will have a quick setup like this to get things started in the right direction.
Is there a good time for you today or the next few days? You can book some time directly on my calendar here: [Meetings link].
Best,
[Yourname]
PS Thought you might like this as well while getting started:
[Helpfullink#1]
[Helpfullink#2]
Email Marketing Template 5: Strike While the Iron Is Hot
If there is a trigger event
Strike while the iron is hot. When you bring clarity to what’s happening in your field, trigger events give you a reason to pay attention, increase your credibility, and heighten urgency.
[Congrats on X, connection to Y]
Hi [prospectname],
Your [LinkedIn description, company's recognition in the Inc. 500, connection with XYZ colleagues] inspired me to reach out. Other staffing firms like A, B, and Cleverage [product] to [accomplish X and Y].
Within six months of working with [company], client [saw X results]. I'd be happy to share a lot as about how [prospect company] could achieve the same.
If you're open to it, when would it be a convenient time to chat? Say, [XYZ time]?
[Yourname]
Email Marketing Template 6: Product Demonstration Template
When they ask for a demo
This type of email can help you build a connection with your potential customers and establish the right expectations for future developments. If they are not prepared to discuss their company and goals before the substantive product discussion, they may become impatient.
Showing you around [product]
Hi [prospectname],
In fact, you requested an amount of [product]. I work with companies in your area, and my goals are to be helpful during your revaluation process.
Our demo is a re-part of two parts. The first was a conversation focused around helping me to understand what you're hoping [company] can help with, as well as your strategy and goals in general, so I can customize your demo accordingly.
To get started, you can book time on my calendar here: [Meetings link].
Looking forward to connecting,
[Yourname]
This is the end of the information about email marketing templates. If you want to get more information about email marketing, please pay attention and we will continue to answer your questions~