After completing the basic settings of Facebook pixel, business management platform, etc., many novice merchants often don’t know how to advertise, and what indicators they should look at to measure the ads after starting to advertise.
What should you pay attention to when advertising on Facebook?
1. Conversion volume: Suitable for advertisers who want users to add products to shopping carts, make purchases, add payment information, and check out.
In the early stage of conversion, it is normal to have fewer orders, and the order volume and advertising data fluctuate too much. The main reason is that FB advertising is in the machine learning stage. When the condition of completing 50 optimization events within 7 days is met, the machine learning stage will end, and the subsequent advertising will tend to be stable.
Note: When Facebook ads are running and starting to accumulate optimization events, do not make major changes, otherwise the system will re-run machine learning and the previously accumulated optimization time will be reset and recalculated. Important changes include:
(1) Facebook campaign level: significant adjustments to budget and bidding strategies
(2) Facebook ad group level: audience, placement, conversion events, bidding strategy, significant budget adjustments, and ad suspension for more than 7 days
(3) Facebook advertising level: Any changes at the advertising level will reset the learning phase
2. Message interaction volume: It is suitable for advertisers who use messengers to communicate with potential customers one-on-one. It can be used to collect early feedback on products and to drive traffic to platforms (such as Amazon, AliExpress, etc.).
3. Traffic: Suitable for building brand influence and increasing website traffic in the early stage. It can help advertisers find more users who are likely to visit the website, but it does not consider whether the users have the intention to add to cart or purchase.
4. Interaction rate: Suitable for advertisers who need to quickly promote posts, increase homepage likes, and promote coupon ads.
Boost posts: Promote posts through Facebook ads to attract users to share, like and comment on the posts
Home page likes: Use Facebook ads to promote your home page, attract users to like your home page, and increase the number of home page fans. This is suitable for early promotion to establish a brand image, and can also be used to expand the influence of mature brands overseas.
Coupon advertising: Deliver coupon information through Facebook ads, allowing consumers to collect coupons and then place orders on the website, thus stimulating consumers to make purchases.
This is the end of the knowledge about Facebook advertising in this issue. If you want to get more information about Facebook advertising, please pay attention and we will continue to answer your questions~
