What does Amazon Operations do every day?
1. Check store sales and sales amount
This naturally requires daily attention, but apart from taking a look, some people don’t even make a sales record list. Sales already exist objectively. Whether you look at it or not, it is there, neither increasing nor decreasing. So, as far as “looking” itself is concerned, there is no meaning. The reason why we need to "look" is to find out some of the factors behind it: What factors cause the increase in sales? Can these factors continue to play a role? Is the increase sustainable? If sales have decreased, what is the reason? Is it accidental or unavoidable? What countermeasures should be formulated to deal with it? And so on. If you don't have these questions, your daily "sales check" is just a check.
2. Handle emails and disputes
Although this is a daily necessity, it does not happen every day. Even if an account receives 500 orders per day, it may not receive 5 emails a day. With so few emails, there are even fewer disputes. It only takes 5-10 minutes to deal with them every day, which can't be considered "daily" work at all. This part of the work is really very little, and it is only a passive process. If there is an email, it will be processed. If there is no email, there will be no processing. The same goes for disputes. Therefore, saying it is "daily" is a bit of an exaggeration. Of course, if you are running an AliExpress store with an average of 500 orders per day, you will have an average of 300 or even more emails and disputes per day, so emails and disputes are the highlight of your "daily" work. But Amazon isn’t. Quickly view various email writing templates
3. Follow up on negative customer reviews
Similar to email processing and dispute resolution, sellers generally have fewer negative reviews. If there are a large number of negative reviews that need to be followed up every day, the account is basically useless. Of course, regarding the handling of negative reviews, I need to remind you here that you should not simply equate the handling of negative reviews with sending emails to customers to apologize, beg, plead, threaten, insult, or coerce customers to help you make changes. Strictly speaking, the platform does not encourage sellers to contact buyers in order to change reviews. The seller's contact is for the performance of the account and listing, but some customers are stubborn and unwilling to modify their reviews. Some sellers receive negative reviews due to the malicious hands of competitors. Therefore, while contacting customers to change negative reviews, sellers may wish to add some reviews in an appropriate manner. Yes, I said “add comments”, I said “in an appropriate manner”, you know.
4. Handle FBA shipments
For general e-commerce teams, FBA shipping is relatively fixed. When the volume is small, they will not be busy with shipping every day. When the volume is large, there will be fixed shipping personnel. Therefore, an operation should be liberated from FBA shipping. If you turn an operation into a packager, his operating performance can be imagined.
5. Product selection
For many Amazon stores, there is actually no need to select products. Physical factory sellers often only sell the few products they currently produce and do not need to select products. There are also many sellers who have more than ten or twenty products in their stores and have not updated them for thousands of years. They sell them happily, so how can they talk about selecting products? Therefore, strictly speaking, product selection is not a daily task for many sellers. Of course, regarding a boss requiring employees to "select and release no less than 10 products every day", I can only say that blind and chaotic distribution of goods is not a topic I want to discuss. It is difficult to raise many children, but it is easy to raise them but not easy to educate them. The same is true for Amazon sellers. The key is to create high-quality products.
New sellers can learn product selection tools, product development, selling point extraction and product pricing through the "Amazon Product Selection and Development Differentiation Skills" system.
6. Check CPC ads
This is close to the daily work that an Amazon operator should do. But, I mean but, there needs to be detailed indicators. If you just take a look at how much money is spent, and are unhappy if there are no clicks, and are also unhappy if there are clicks but no conversions, but do not think about the factors and logic behind the data, and do not consider optimizing and adjusting the ads, then such an inspection is invalid.
7. Listing Optimization
It would be a big mistake for an operator to take listing optimization as a daily job. Listing optimization requires rhythm, and it is only called optimization at a specific moment. In many cases, changes to the listing may only be called "adjustments." Every adjustment to the Listing will affect the change of the Listing weight, and the weight may develop in a positive direction due to the adjustment. At this time, we can call it "optimization". If your adjustment causes the Listing weight to develop in a bad direction, it can only be called "adjustment". Specifically, when the sales of a listing are steadily increasing, when the sales of a listing have reached sales expectations and the sales are stable, do not make adjustments unless there are serious parameter errors in the listing. Only when a listing has no sales for a long time or the sales trend is declining sharply, it is necessary to optimize. However, after each optimization, there needs to be an observation period of at least 3-7 days, rather than making adjustments every day. If you adjust it every day, you will find that the sales of this listing are getting worse and worse.
What are the things to pay attention to when operating on Amazon?
1. Registration matters
It must be a clean email address, business license, and a clean VISA credit card. Why do they have to be clean? Because Amazon only allows one person to open one store. After all, the platform focuses more on customers than sellers. Once a mistake is made, all the registration information will be invalid, so be sure to pay attention.
2. Don’t register yourself if you don’t have to.
Why do I say this? Because Amazon has two ways to register, one is self-registration, the other is registration with a business manager. Because self-registration has a high chance of registration being different, once it fails, all the information you have worked hard to organize will be useless. So it is best to find a business manager to register. This is recommended by Amazon internal staff, and the pass rate will be higher.
3. Do not ship late or ahead of schedule
This is a problem with your own store operations. Why can't you ship late? Once you ship late, the Amazon platform will think that you are a dishonest person, and will gradually deal with your store, which will not be worth the loss. Another thing is early shipment, that is, you indicate that the goods have been shipped, but the Amazon logistics tracking system does not. This is early shipment, which will still affect the store.
This is the end of the knowledge about Amazon operations in this issue. If you want to get more information about Amazon operations, please pay attention and we will continue to answer you~