Let me first state the conclusion based on the opinions of most people: Observing most sellers on cross-border e-commerce platforms, most sellers currently support Amazon over AliExpress for opening stores.
Let’s first analyze the two platforms of Amazon and AliExpress:
AliExpress:
AliExpress's parent company is Alibaba. The company's large platform had considerable opportunities and profits in the early stages. With Alibaba's listing, the threshold for sellers has increased rapidly by attracting traffic from outside the site at any cost. As a subsidiary of Alibaba, what Zhui Bu lacks is seller resources, and the offline investment promotion conference was packed. Then the traffic is tilted towards the newly entered gold and silver sellers, and the resources for newly entered sellers are pitifully small. And the fees are too much, including deposit + commission, alliance express fee, annual fee, withdrawal fee, domestic express fee, domestic and international return fee, refund, etc.
Amazon:
Amazon is unique. No other e-commerce platform in the world has such a powerful logistics and distribution system as Amazon. You send the goods to the Amazon warehouse, and then Amazon will be responsible for delivering the goods for you after the order is placed. However, this is not the case with AliExpress. Every order of AliExpress needs to be packed in China and then shipped through logistics channels. This undoubtedly consumes a lot of human resources. This is why Amazon can be a part-time job, but AliExpress must have someone doing it full-time. This is because Amazon helps you solve the problem of shipping. Local shipping in the United States improves customer experience without requiring you to work hard. This is the dominant advantage of Amazon's self-built logistics system (JD.com imitated this logistics system and created JD.com's self-operated logistics and ultra-fast delivery)
Then let’s take a look at why most sellers choose Amazon?
The traffic is huge and users have strong purchasing power. Amazon covers the most economically developed countries and regions in the world. Its traffic is larger than that of AliExpress and its users have stronger purchasing power. Compared with the low-price advantage of AliExpress, Amazon is more product-centric and conducts brand operations and promotion. Users are not as sensitive to prices as AliExpress, so it is easier to make a profit; its warehousing and logistics models are more advanced.
AliExpress requires buyers to send packages one by one themselves, which often causes a large number of after-sales problems due to lost items and slow logistics. Compared with AliExpress's domestic small package logistics delivery model, Amazon's FBA method allows buyers to receive goods faster, have a better shopping experience, reduce returns and disputes, and simplify order after-sales processing. Using Amazon's FBA delivery model, sellers basically have no customer service issues. They only need to optimize the listings, which solves most of the pre-sales problems. Post-sales returns, exchanges and logistics issues are basically resolved by Amazon's own customer service team, which greatly saves sellers' manpower and energy, allowing sellers to focus more on products and operations.
This is the end of the knowledge about Amazon AliExpress in this issue. If you want to get more information about Amazon AliExpress, please pay attention and we will continue to answer you~
