After Amazon products are listed, sellers must also optimize the products regularly so that the products have a better ranking and gain more exposure and conversions. When optimizing your product, you must think about the “light, slow, heavy, urgent” and “slow, slow, heavy, urgent” aspects based on the feedback from the background data, and then make small adjustments step by step. Don’t optimize based on your own “I think” attitude. If you suddenly have an idea and adjust the listing at will, that is not called optimization, that is just messing around.
1. How to optimize the title? The optimization of the title mainly involves the optimization of keywords.
Amazon sellers must first collect some product-related keywords, then filter and select some highly relevant keywords; then sort them according to relevance and traffic, and make sure to fill them out so that they are easier to search. You can also add some brand words or attribute words in the title to increase the probability of buyers searching for it.
2. How to optimize the description of the product? The first thing to do is to develop a description around the product. For example, the selling points and details must be described truthfully.
You can refer to how some of Amazon’s top sellers describe their products, and then adjust them based on your own products. This will help you give your products a better description. It is recommended that you add some keywords in the description, which can improve the ranking of keywords and facilitate search.
3. How to optimize reviews? Foreign buyers attach great importance to product reviews and ratings, which directly affect product conversions.
It is recommended that you guide buyers to give positive reviews via email, or go to some review websites and ask professional writers to help with the reviews.
4. Optimize advertising. Generally, after a product is put on the shelves, buyers will start placing advertisements to attract traffic. It is also very important to optimize the delivery of advertisements, which can improve the input-output ratio and bring greater exposure and traffic.
It is recommended that you start with automatic advertising in the early stages of an Amazon store to test whether the product information is described correctly. If there are many irrelevant keywords, you need to optimize the listing to obtain more accurate keywords. After that, you can start manual advertising and control it yourself.
5. Product inventory optimization Inventory can reflect the development cycle of a product.
Amazon stores have a large proportion of listings with sufficient inventory, so the market life cycle of this product will be relatively long, so long-term investment can achieve good results. Therefore, inventory should be optimized based on the actual situation of the product.
This is the end of this issue on Amazon new product optimization. If you want to get more knowledge about Amazon new product optimization, please pay attention and we will continue to answer your questions~
