In recent years, more and more sellers have joined Amazon, competition on the platform has become increasingly fierce, and products are very diversified. Buyers' tastes have become very picky, resulting in a lower and lower success rate for large-scale and extensive orders of products.
So in addition to the Amazon boutique model, many sellers are also using the Amazon distribution model.
What does Amazon distribution mean?
Amazon's large-scale distribution model focuses on distribution, abandoning the precise product selection and advertising traffic generation of the boutique model. However, in the later stage of the distribution model, it is also developing towards high-quality products. In fact, Amazon’s current large-scale distribution model is the main source of big-selling orders.
What are the difficulties in distributing products on Amazon?
1. Product selection: When selecting products, don’t make a grocery store without style and positioning. We should choose some moderately priced, high-quality products.
2. Product details page optimization: Amazon’s product details page sometimes directly determines your exposure and traffic, so you must pay attention to product details optimization. The product details page should not be exaggerated but should be realistic.
3. Image optimization: For Amazon images, the main image must have a white background of 1000*1000 pixels. Your image must also be clear enough, and the product in the image must be consistent with the product we ship.
4. Product selling point: The most important thing for sales is the product selling point. If your product has no selling point, then you have no market. Therefore, the most important thing for us is to highlight the selling point of the product. When selecting products, we must consider the selling point of our products, what advantages our products have compared with other products, and what are the differences.
5. Customer reviews: We all know that customers are God, so only when customers give us positive reviews will our product details page be ranked higher. The higher the ranking, the more traffic and orders it can bring us.
This is the end of the knowledge about Amazon distribution in this issue. If you want to get more information about Amazon distribution, please pay attention and we will continue to answer you~
