The United States has a well-developed e-commerce industry, a large population, and strong purchasing power. This is also an important reason why many sellers are reluctant to give up the U.S. market even though they know that competition in America and Asia is fierce. In fact, sellers only need to change a platform to embrace the huge market and obtain higher profit margins, such as the Opensky platform in the United States.
Opensky platform covers high-income women
Opensky's main focus products include clothing, home furnishings, electronics, jewelry, beauty products, accessories and fitness equipment. Its consumer groups are concentrated in high-income white-collar women aged 20-50 with strong purchasing power.
The average order value is high, and the profit is considerable
Because Opensky's target user group is mature, high-income women who have a strong desire to consume and a certain level of spending power, the average order value of Opensky's products is generally between US$35 and US$55. The relatively high price means higher profits.
ESG CEO Alan once said:
On platforms such as eBay and AliExpress, many sellers adopt the strategy of making profits by selling large quantities of goods at low prices, but the gross profit margin is too low.
However, this approach is not suitable for the Opensky platform. Currently, sellers’ selling prices are relatively low. It is recommended that sellers increase product prices and increase profit margins.
Intelligent recommendation, multiple evaluation factors, opportunities for both large and small sellers
Opensky development director Richard said that there are more than 100 factors in Opensky's system to judge merchants, but price is not the most important factor.
Opensky uses an intelligent recommendation model, similar to Wish. The platform uses big data analysis to determine user preferences. Based on different user habits, it uses scene-based intelligent push to expose products more accurately, giving both big and small sales opportunities.
This is the end of my introduction to the Opensky platform today. If you have any questions about the Opensky platform, please leave a message in the comment section.
