What are Google Alerts? How to use Google Alerts for online marketing? Today I will introduce you to Google Alerts.
Google Alerts (also known as Google Quick News) is an information push service launched by Google. After logging in, set the keywords of the content you want to follow or track, and Google Alerts will send you email notifications according to the frequency you set. This can save you time searching for information, help you improve search efficiency and obtain more timely and abundant information.
After reading the above introduction, I believe you have a preliminary understanding of Google Alerts. Next, I will introduce two specific application scenarios of Google Alerts:
1. News Flash
Google News settings are a basic usage scenario for Google Alerts. You can click the drop-down bar in the Google Alert settings, find the news option and select it, then you can see the content about the news alert. Of course, it is still recommended that you use Google Alerts to send news information of interest to your email, which can greatly improve your efficiency in reading news flashes.
2. Academic Search
Generally speaking, if we want to find academic journals, papers, books, abstracts and other content, we will use Google Scholar. In fact, you can also try to search for some new articles directly on Google Alerts, such as looking for scientific research masters in your academic field. The advantage is that you can use Google Alerts to send content according to the frequency you set, saving you the trouble of constant searching.
3. More content that may interest you, such as celebrity updates, industry trends, etc.
In short, there are many benefits to learning how to use Google alerts. If you don’t know how to use it specifically, I will use website layout keywords as an example to teach you the specific usage of Google alerts.
We know that in Internet marketing, SEO is very important. It can increase the exposure of the website in search engines and bring more traffic to your site. Especially for merchants engaged in foreign trade and cross-border e-commerce, it is very convenient to use Google alerts for SEO.
There are many directions for SEO optimization, one of which is the setting of keywords in the website. For example, the title of the website, the content of the website, the text of the website blog, the alt text of the picture, etc. can all be used for keyword layout.
At this time, acquiring keywords is an important thing. So, where can you get more keywords? Using Google Alerts is a good way to do this. Here is a brief introduction on how to use it:
For example, if you are a foreign trade merchant and need to engage in cross-border e-commerce, then open Google Trends, because the SEO optimization we do is mainly for Google, and the keywords obtained in Google hot searches are currently the most popular and most searched content in Google. In the SEO optimization of the website, using these keywords can increase the website's exposure in Google.
Through the above operations, we can easily obtain keywords related to SEO optimization. You can also use this method to obtain keywords in the future, which can also provide great help to your website construction.
This is the end of my introduction to Google Alerts today. If you have any questions about Google Alerts, please leave a message in the comment section.
