How to apply for Amazon UPC exemption? What information is needed to apply for Amazon UPC exemption? What are the specific steps to apply for Amazon UPC exemption? Today I will introduce them to you one by one.
According to Amazon's official notice, starting from September 30, 2020, sellers will no longer need to provide a letter of certification from the brand owner when applying for UPC exemption. We need to provide the product name, pictures showing each side of the product, and pictures of each side of the product packaging. According to Amazon, the process of UPC exemption has been simplified. But in reality, the requirements for new sellers are higher. We need to get more real and complete products and packaging to increase the passing rate of UPC exemption.
1. Preparation and related materials for applying for UPC exemption
If you want to apply for brand exemption, you must first prepare one of the following two materials as required:
1: With the product name and at least two (maximum nine) pictures showing all sides of the product and the product packaging
2: A clear and visible letter from the brand owner, manufacturer or publisher (in the language of the relevant site)
3. Non-branded goods without a global trade item number. For example, wholesale goods
4. Parts without a Global Trade Item Number. For example, some auto parts do not have a GTIN.
5. Bundled products without a Global Trade Item Number. For example, a custom bundle might not have a GTIN.
6. To correctly create a bundled product, please refer to the Product Bundling Policy before applying for a GTIN exemption.
7. There should be no GS1-approved barcodes on the goods and product packaging. If there are GS1-approved barcodes, the goods can be published using the barcodes without applying for a Global Trade Item Code exemption.
2. Process of applying for UPC exemption
Application link
United States: https://sellercentral.amazon.com/gtinx/browser
Europe: https://sellercentral.amazon.co.uk/gtinx/browser
You need to apply once for each European site. For example, if you apply for an exemption in the German background, it may only notify you that Germany has been exempted. EAN is still required when it is put on the shelves in France, so you have to do it again in France.
1. Search in the upper right corner of Amazon backend: Apply for Global Trade Program Code
2. Pull down and click: How to publish...
3. Pull down and click: Apply for Global Trade Item Code Exemption
4. Select the category of your product
5. You can select multiple categories, but it is not recommended. Enter the trademark name you wish to register or have registered to check eligibility
6. Continue to submit proof
7. Enter the product name, add the product with the LOGO and pictures of each side of the package. Final application submission
Amazon will respond to you by email within 48 hours, and you can also check the request status in the case log. Once your exemption is approved, you can upload products in the applied category without UPC. It is recommended that you add products after 24 hours. The exemption is valid for only 1 month or 3 months. During the validity period, there is no need to reapply when adding products of the same brand or category again. After the validity period, if you want to exempt other categories of products, you must go through the exemption process again (the previous exemption will not be affected after it expires).
PS: Fill in the letter in the following format. Except for the legal person's signature and date, all other information can be typed: GTIN Exemption Support Letter for Brand Here by Identify that products with brand name identified as below do not have any type of GTIN (UPC, EAN, or JAN). The Seller identified as below is authorized to sell these products on Amazon.
SELLERNAME: Seller name
SELLEREMAIL:Registered email address
SELLERPHONENUMBER: backend mobile phone number
SELLERADDRESS: Backstage company address
BRANDNAME(S): Trademark name (corresponding to the official website of the Trademark Office)
BRANDOWNER: Trademark owner/company name (corresponding to the official website of the Trademark Office)
BRANDOWNERCONTACT: Name of the trademark owner/legal person (in English). For individuals, write brandowner; for companies, write businessowner.
Email address is the same as above
Mobile phone number is the same as above
BRANDOWNERSIGNATURE:_____Printed signature of trademark owner/legal person (in English) and stamped
DATE:______________________Print and write the current date
PS: If you are not the owner of the trademark, but you have obtained authorization from the owner, click YES and upload your brand authorization letter.
If you don’t know how to write a brand authorization letter, Amazon provides a brand authorization letter template. You can download the template, fill it out and upload it.
If you are the owner of the trademark, click NO, and the ProductName will pop up. Fill in the trademark name and some simple product attributes according to the Listing title. On the right, upload the corresponding product pictures and packaging pictures, at least 2, and your trademark must be reflected on both the product and the packaging. After completing the above steps, click Next to complete the exemption of the UPC code.
Notice:
UPC exemption applications require review and approval by category management. Sellers must be approved to list products in this category in order to apply for a UPC exemption. Generally speaking, sellers must have a sales history on Amazon before Amazon will consider approving an exemption. Applying for a UPC exemption in a specific category must be done separately from applying for approval to sell a product.
That’s all for today’s introduction on how to apply for Amazon UPC exemption. If you have any questions about applying for Amazon UPC exemption, please leave a message in the comment section.
