What is Chollometro? How to post in Chollometro? What are the Chollometro promotion rules? Today I will introduce it to you.
Which deal sites in Spain are suitable for promoting Amazon? We are often asked by friends who work on the Amazon Spain site. In fact, the ecosystem of deal sites in Spain is very rich. Today we will talk about the largest of them, Chollometro, which is of the same family as Mydealz, Dealabs, and Hotukdeals, and is owned by the Pepper Group.
Mydealz and Hotukdeals now have very strict control over sellers on Amazon China, and often delete them within seconds after they are posted, especially Mydealz, while Dealabs can sometimes be added and removed. Among the major deal sites in Europe, Chollometro is the most friendly to Chinese sellers. Judging from our overseas experience, Spain is a country that is quite fond of Chinese brands and is also the best springboard for Chinese brands to enter the European market.
1. What kind of deal site is Chollometro?
Chollometro’s predecessor was Reyesdelchollo.com, which was established on February 6, 2016. However, they were originally evolved from the Telegram channel. Telegram is very popular in Spain and even in the whole of Europe. We have previously written about "How to use Telegram to promote products? Look here! 》, you can read it when you have time.
The ChollosChannel Telegram channel was created by Adrián, Miguel and Manuel on October 9, 2015. Five days later, it had 1,000 subscribers. At the time of writing this article (July 10, 2015), it has 262,462 subscribers. A month after the creation of the first channel, on November 9, 2015, they launched another channel called Descuentos, which now has 148,705 subscribers. Once the business pipeline is opened, it needs to be replicated in batches.
On November 20, 2017, the website was officially renamed Chollometro, and then officially joined Pepper.com and released the APP at the same time. One year later, the number of downloads exceeded 1 million. The latest official data shows that the number of registered members on the website is 1,634,996, 237,996 deals and themes have been released, and the total number of comments is 3,413,976.
2. Chollometro traffic analysis
Chollometro's overall traffic situation is that from March to May this year, the monthly visitors were around 540,000, with 3.6 million page views. The user stickiness is high, and each person can view 6 pages on average.
Let’s take a look at the main sources of visitors. Basically, the traffic comes from Spain, accounting for 80%, which is quite accurate.
Let's take a look at the identity attributes of the visitors. The majority are male, accounting for 71%. In terms of age, they are mainly between 25 and 44 years old. Generally, people of this age group have stronger spending power.
Let's take a look at the outbound traffic. It is mainly directed to Amazon, followed by the familiar eBay Spanish site. What is strange is that there is no AliExpress. AliExpress has invested heavily in the Spanish market, and you can often see some posts about Aliexpress on Chollometro.
3. What kind of deals are suitable for Chollometro
Let’s take a look at the top five categories recommended by the official category, namely electronics, games, food, fashion and accessories, and health.
If we look at the data on user interests in combination with traffic, we can see that electronics and games account for the majority. Looking back at the gender ratio above, this is basically a paradise for Spanish technology geeks.
4. What are the types of Chollometro posts?
Chollometro, like Slickdeals, is a community-based deal site, which is mainly divided into editor posting and member posting. The concept is relatively simple, so I will not elaborate on it here. We will mainly talk about the division of sections within Chollometro.
Featured posts mean selected posts, which are chosen by Chollometro editors and are usually selected from the Pupular posts below.
Popular posts are popular posts. When the popularity of a post is around 200°, it can enter the popular post tag.
New posts are the latest posts. For the sake of fairness, the popularity of posts will not be displayed within the first 10 minutes after they are published.
5. Chollometro posting requirements and how to post
As we said at the beginning, Chollometro probably has the lowest requirements for sellers to post among so many top deal sites. From our operating experience, most products can be posted. Occasionally, posts enter the editorial review stage, which is basically because the discounted price of the product is high compared to similar products in Chollometro or the discounted price of the product that has been listed before.
Chollometro users like to compare prices with Aliexpress products, so before posting, it is recommended to go to Chollometro and Aliexpress to see if the discounted price is advantageous.
Chollometro does not have a strict whitelist and blacklist system for Chinese Amazon sellers like Mydealz. You can post in two ways:
• To edit and post, you can contact us through the two telegram channels ChollosChannel and Descuentos. In addition to posting on chollometro, you can also post in telegram channels. However, the editors charge a high price, often with a "fractured" discount, and there is also a posting fee.
• When members post, they usually choose this method
It is worth mentioning that if your product is popular on Chollometro and your brand reputation is good, you can apply for a seller certification account from Chollometro. You can reply to members' questions about the deal posts related to your product, but you cannot post top posts. Slickdeals also has this feature. If you think you meet the requirements, you can try it.
This is the end of my introduction to Chollometro today. If you have any questions about Chollometro, please interact with me in the comment section.
