Amazon is quite severe in cracking down on review manipulation, and many sellers are complaining about the difficulty in getting reviews. For Amazon sellers, you can go without sleep or food, but you cannot go without posting reviews. You can imagine the importance of Reviews to our operations. So what are the common reasons why Amazon reviews fail to pass review? Let’s take a quick look.
1. Comments of an advertising nature:
I believe that many sellers will also see recommendations for other products in other people’s product reviews. Any illegal comments, comments that are irrelevant to the product, or comments that are too advertising or marketing-oriented will be reviewed and deleted by the Amazon platform. This type of comment will obviously be deleted, so sellers need to proceed with caution.
2. The time for leaving a review is short:
Amazon rules state that if a consumer's review stays on the site for too short a time, but is a high-quality review, especially a 5-star review, then the Amazon system will calculate and determine that the review is a fake review. At the same time, the platform will also determine that the seller has manipulated the credit rating system, and the platform will eventually delete the review. It is precisely because of this unreasonable algorithm that many sellers often encounter real 5-star reviews being deleted by the platform. However, if it is a neutral or negative review, then the review will be considered true and will not be deleted. This is something that many people will be helpless about.
3. Continuous and repeated 5-star ratings:
Regardless of whether it is the same consumer or other consumers, as long as the seller receives repeated 5-star reviews continuously, the Amazon platform will make timely and systematic tracking. Once it is discovered that the content is fake and the number of positive reviews is increased, the reviews will be deleted.
4. The buyer’s account security factor is too low:
When many sellers are looking for consumers to conduct task-based evaluations, they generally ask a question: Is the account safe and does it meet Amazon's security standards? Of course, many consumers generally say that their buyer accounts are safe enough. Once the consumer’s evaluation is deleted, we still have to check whether there is a problem with the consumer’s account. Usually the main problems with these Amazon buyer accounts are: low review rate, possible cross-infection of buyer accounts, and too new buyer accounts.
5. The review rate is too low:
Whether it is the number of views and orders of product listings, or the number of orders and reviews, the system will always have a relatively average value. In addition to the low review rate, there is another situation where many sellers are ready to place fake orders before their stores are even opened, resulting in an excessively high review rate, and this risk is also very high.
This is the end of this issue on Amazon seller reviews. If you want to get more knowledge about Amazon reviews, please pay attention and we will continue to answer your questions~
