After receiving an email about your Amazon account being frozen and your sales privileges being removed, if you still want to get your Amazon account back, please do not do it blindly. Please avoid the following actions:
(1) Abandon the old account and open a new one
After their accounts are closed, some Amazon sellers want to use part or all of their store information to apply for a new account from Amazon. However, this often results in account association. Not only will new accounts be unable to be registered, but the probability of old accounts being able to appeal will also be greatly reduced.
(2) Submitting a complaint letter hastily
Every opportunity to appeal an account is very valuable. As we all know, the probability of a successful appeal will decrease as time goes by. Therefore, it is not the case that the earlier you submit an appeal letter, the better. In the appeal letter, you should fully demonstrate to Amazon that you have a more thorough understanding of the store closure. Therefore, sellers need to pay great attention every time they submit a complaint.
(3) Submitting false information
In some store closure emails, Amazon will explicitly ask sellers to provide information, such as: invoices, authorization letters, company licenses, notarized documents, etc. Some sellers may not be able to find information that fully meets Amazon's requirements. Therefore, some sellers will modify the information to adapt to Amazon's requirements. Of course, such information will not pass the review, and the appeal will naturally not be successful.
(4) Blame it on competitors
Many times, your store may be closed because of competitors trying to buy or making malicious complaints or placing malicious orders. In this situation, unless you can provide very strong evidence or prove that your Amazon business is fully compliant, you can't try to attribute the cause to your competitors. Otherwise, fellow sellers should face the problem, find out the cause, and prepare a letter of appeal carefully.
(5) Complaining about Amazon’s review mechanism and threatening Amazon
Amazon has its own judgment criteria and trigger mechanisms for closing stores, and many store closures are indeed caused by customer complaints. Therefore, it is not possible to generalize and say why others did the same thing and their stores were not closed while your account was. Complaints are fine, but writing them down in a letter of appeal will be completely useless to the auditors.
How do we write an appeal letter when our Amazon account is banned?
(1) Stay professional and don’t comment on Amazon’s processes, the slowness of the Amazon team, or express your negative feelings about your account being unfrozen.
(2) Keep it simple and present the facts, focusing primarily on policy issues rather than performance indicators;
(3) Use bullet points or numbers instead of paragraphs to communicate what you know about the problem and the steps you took to correct it.
(4) Include a brief introductory paragraph that quickly shows Amazon your overall grasp of what happened and the problem you’ve solved.
(5) Do not include irrelevant information or comments about the account review process or Amazon. Focus on showing that you have resolved the relevant information.
(6) If you receive a policy warning, don’t blame the buyer. There is always a rationale behind a complaint, and sellers need to understand and move forward;
This is the end of the introduction to Amazon account knowledge in this issue. If you want to get more information about Amazon account knowledge, please pay attention and we will continue to answer you~
