Amazon's Black Friday starts the day after Thanksgiving. The popularity of the platform is second only to Amazon Prime Day in July. It is a carnival of discounts for consumers and a period of overtime and late nights for merchants. As a seller, how can you ensure that you get the most out of the Black Friday event?
Regarding Amazon Black Friday, Xiaobai has sorted out the following 5 methods for optimization, let’s take a look.
1. Optimize Amazon Listing Titles for Search
The purpose of optimizing your listing title is to increase the visibility of your product, make your product appear as high as possible on the search page when customers search for it, and include a general product description about your product in the title. This can ensure that people know the type of products you offer even if they have not heard of your brand.
2. Reach an agreement based on key points
These five points are arguably the most important features of an Amazon listing. You need to motivate your audience to buy by setting an expectation. Highlighting your product motivates buyers to buy and what benefits they will get from using your product is why Amazon places the customer buy box next to the bullet points — usually, it’s these bullet points that describe the benefits of the feature that convinces buyers.
3. Participate in Friday flash sales to clear out large amounts of inventory
The main idea of Amazon's Black Friday is to offer hundreds of exclusive discounts on popular quality products. To be included, your product needs to have a certain number of positive reviews and a rating of three stars or higher. You must also reduce the price of the item by at least 40% for it to be considered. You need to select the quantity of items you want to sell and submit the deal to Amazon before Black Friday. Amazon then decides when to schedule it.
Lightning Deals are very popular with sellers because they are highly visible on the homepage, drive a lot of traffic, and can sell a large amount of inventory in a very short period of time.
4. Improve your keyword pricing strategy during Black Friday sales.
If you’re already using Amazon’s display and brand keyword advertising tools in Seller Central, make sure you allocate extra budget during Black Friday. Keywords make your products more searchable and appear above regular searches.
And benefit from low advertising cost of sales (ACOS), knowing that customer intent is to buy rather than browse.
5. Use coupons to boost purchases
Amazon customers use the "wishlist" feature to keep track of products they plan to buy at discounted prices during Black Friday. Sellers can purchase items during a sale and add a coupon to the listing to make the item more attractive. Just one glance at the wishlist will reveal the discounts offered to customers. Coupon listings also feature prominently in search results.
Offering a certain price discount or a certain amount discount can be controlled, making it a very useful sales strategy to replace Lightning Deals.
This is the end of the knowledge about Amazon Black Friday strategy in this issue. If you want to get more information about Amazon Black Friday strategy, please pay attention and we will continue to answer you~
