It is understood that Japan currently has a population of 130 million, with 40 million independent IP addresses visiting Amazon every day, which is 1/4 of the United States and equivalent to the traffic of Germany. In addition, the Japanese e-commerce market not only has no VAT problem, but also has no mainstream off-site traffic channels, and the conversion rate of on-site traffic is relatively high.
Da Bing, a top seller on Amazon Japan, said: "Japanese people like to shop with points, and the return rate is much lower than that in Europe and the United States. Of course, the number of third-party sellers is much lower than that in the United States and Europe, and only 4,000 stores have been opened this year, but the potential is huge and the business opportunities are unlimited."
What are the advantages of Amazon Japan?
1. There are few sellers and little market competition
Amazon Japan's traffic ranks second among all Amazon sites; and because it is in Japanese, there are currently fewer sellers on the Amazon Japan site than on other sites in the United States and the European Union. Fewer sellers means less competition.
2. Amazon platform traffic ranks high
Amazon platform traffic ranks high. Among all Amazon sites, Amazonjapan's search traffic ranks high. Among all retail websites in Japan, Amazon can reach the largest audience.
3. Logistics and distribution are more convenient
When doing cross-border e-commerce, logistics and transportation issues must be taken into consideration, and logistics costs are also the most painful part. Compared with the longer distances to European and American sites, Japan is much closer to us. The freight costs in Amazon Japan’s operations can account for almost 30% of the total sales revenue. In addition, we and Japan are neighboring countries separated by a narrow strip of water, and the express and air freight costs are very cheap, which greatly reduces the overall cost, and the delivery time is fast. In addition, there are currently fewer sellers, so there is basically no warehouse explosion. Sellers can arrange product transportation more conveniently, and even self-delivery is much easier. A delivery and listing time of three to five days can reduce inventory and greatly speed up capital turnover. For sellers, this is absolutely good news.
4. Consumption habits
Compared with consumers on European and American sites, Japanese consumers have a high rate of leaving reviews. Regardless of whether they are satisfied with the product, they will evaluate the product very seriously. At the same time, Japanese consumers have a high repurchase rate and a low return rate. This shows that once a product is recognized by consumers, there is a great chance that it will be purchased multiple times.
5. Similar customs and habits
It is easier to control products and markets. On this basis, domestic sellers face fewer obstacles in developing the Japanese market, including more applicable sizes of clothing and shoes; some graffiti or decorations with Asian characteristics are also more easily recognized by Japanese consumers; some products sold to the Japanese market can also be directly promoted using Chinese standards. Sellers have unique advantages in product development and market penetration.
6. High enthusiasm for holiday consumption
Important holidays often bring about peak consumption periods. On the Monday of the second week of January every year, the whole country is on holiday, and products such as clothing and jewelry can trigger a sales boom. Japan distributes bonuses of no less than three months' salary in July and December every year, so July and December are peak shopping seasons; Amazon's July store anniversary and the December holiday season - Christmas, Black Friday and Cyber Monday - coincide with this market reality.
This is the end of the knowledge about Amazon Japan in this issue. If you want to get more knowledge about Amazon Japan, please pay attention and we will continue to answer you~
