There are many kinds of products on the Amazon platform, and there are some differences in the specific operation and promotion methods of each product. If we talk about the specific operational details of creating a hot-selling product, most seller friends are not very familiar with it. Today we will take a look at what ideas are needed to create a hot-selling product on Amazon?
1. Title
When it comes to creating a hit product on Amazon, a good title is crucial. The title occupies a very large search weight. The quality of the title directly determines whether consumers have a chance to see your product. The selling point of the product must be accurately conveyed. Therefore, a good title should cleverly combine the core selling point and the unique features of the product.
2. Pictures
Even the best Amazon products will pale in comparison without beautiful pictures. After the product selection is finalized, image shooting and art processing must be taken seriously. Many sellers directly copy pictures from domestic e-commerce platforms. This lazy method is not feasible, because after sellers see the same old pictures, pictures without highlights will not attract their attention. It is recommended to find hot-selling products of the same type on the Amazon platform, and refer to the other party’s shooting methods, shooting angles, picture composition, etc. to conduct shooting and post-production art processing.
3. Review
Most Amazon sellers will look at the reviews before placing an order and then decide whether to buy. This directly affects the overall sales of the product, and the comprehensive score of the reviews also affects the ranking of the product. The more likes a review has, the greater its weight. If a product keyword appears in the review, this keyword will improve the product's ranking in the short term. Sellers should try their best to get more positive reviews from customers and ultimately increase product sales.
4. In-site advertising
When you first advertise your product, it is recommended to choose automatic advertising. After one or two weeks, download the advertising report for analysis and delete useless keywords with no click-through rate. You can choose manual advertising later, but you also need to regularly analyze the advertising data and optimize keywords. Keywords that perform particularly well can also be included in the search term.
5. Off-site traffic diversion
Off-site traffic generation is suitable for the mid-stage of product development, when there is a certain amount of accumulated sales. You can use Facebook, Twitter, Pinterest, Youtube and other SNS media to increase product exposure outside the site, as well as some foreign promotional websites and forums, to comprehensively improve users' confidence and interest in your products, thereby promoting sales growth.
This is the end of the knowledge about Amazon's hot selling ideas. If you want to get more information about Amazon's hot selling ideas, please pay attention and we will continue to answer you~
