According to statistics, the UAE is the largest import market for home appliances and consumer electronics in the Middle East, and China is the largest source of home appliances and consumer electronics imports for the UAE, accounting for about 51% of the total. The demand for consumer electronics is so strong, and in addition to the lack of production capacity in the region, another very important reason is that the mainstream consumer groups in the Middle East are extremely young.
Taking Saudi Arabia as an example, 40% of the population is under the age of 14, while those aged 15 to 24 and 25 to 39 account for 18% and 24% of the total population respectively.
You have to be careful when choosing products on Amazon’s Middle East site, after all, you are selling them to the rich. The product selection on the Middle East site also needs to be based on the characteristics of the Middle East region. Let’s now take a look at which categories are worth doing on Amazon’s Middle East site.
1. Consumer electronics
The UAE has the highest smartphone coverage in the world, and almost every person in the country has a smartphone. The mobile phone brands that are more popular among the wealthy in the Middle East include Apple, OnePlus, Xiaomi, Samsung, etc. The Middle East generally has a high level of acceptance for new products and new technologies. Unlike Jordan and other countries where products are still at the basic stage, creative and distinctive cutting-edge products are easily accepted by the UAE. Therefore, consumer electronics has become the largest category in the Middle East e-commerce market and on Amazon Middle East.
The wealthy people in the Middle East who are worth hundreds of millions also do a very good job in protecting their mobile phones, and they can't do without phone cases and phone films.
Unlike the various types of mobile phone cases with unique shapes and bright colors on the domestic market, the people of the UAE prefer low-key and simple ones. The popular mobile phone cases are mainly solid colors such as black and white, and there are few large-area patterns.
2. Mobile phone film
One of the largest categories in the consumer electronics category. However, since "film sticking" is a technical job, the competition for mobile phone film products both online and offline is very fierce. In order to improve the competitiveness of their mobile phone films, it is recommended that sellers go for high-end quality or affordable prices. Bluetooth Headset
Middle Eastern consumers have two main demands for Bluetooth headsets: fashionable appearance and smooth connection. Compared with traditional Bluetooth headsets, split wireless earbuds are currently highly sought after by the wealthy in the Middle East.
3. Game console accessories
Game console accessories are one of the fastest growing products in the Middle East. As various game consoles (Sony PS/Microsoft X-BOX/Nintendo SWITCH) have good sales in the Middle East, game console-related accessories including controllers, VR glasses and other peripherals have also become fast-growing products in the Middle East.
4. Camera and accessories
SLR digital cameras, sports digital cameras (such as GoPro), and related low-priced accessories such as tripods, SLR protective cases, shoulder straps, data transmission cables, etc. are also the fastest growing products on the Middle East site. Storage products such as SD cards, USB flash drives and mobile hard drives are also very popular among the wealthy in the Middle East.
5. Fashion category
People’s first impression of how people in the Middle East dress may be: Middle Eastern men wearing white robes and headscarves, and women wearing black robes and veils. They don’t tend to associate it with too many fashion elements. Sellers may think that the product styles that are popular in the European and American markets may not be suitable for the dressing habits of people in the Middle East.
In fact, in daily life, the demand for fashion products among our friends in the Middle East is no less than that of any European and American countries. Looking around Dubai Mall, you can see European and American brands everywhere. It’s just that they are limited by certain habits and cannot show their fashionable side in public. However, Middle Eastern consumers do use many popular fashion products at home or in more private places, especially during some women's gatherings, and they also wear some more convenient clothing.
Fashion is the second largest category in Middle East e-commerce after consumer electronics, accounting for 17%. Among the most popular products in UAE e-commerce, fashion accounts for as much as 31% (clothing: 17%; fashion accessories: 14%).
6. Fashion
The Middle East has high temperatures all year round, with average daytime temperatures above 35 degrees for 6 months a year and daytime temperatures above 25 degrees in the coldest month. Therefore, the best-selling clothing in the Middle East is mainly summer clothing.
7. Tops
T-shirts/tops and sportswear such as short tops, shirts, long sleeves, sportswear, sports bras, leggings, sweatshirts, etc. are very popular among young women. Bottoms:
Due to local customs, women prefer: casual pants, leggings, elastic pants, striped pants, straight pants and other trousers. Due to the hot weather, men prefer shorts such as Bermuda shorts, casual pants, lace-up pants, etc.
8. Skirts
Middle Eastern women prefer dresses, skirts, pajamas and other categories when it comes to skirts. Among the dresses, local women prefer round-neck, off-shoulder, bandage tights, A-line skirts, etc.; for skirts, they prefer high-waist skirts, pleated skirts, cake skirts, etc.; pajamas such as nightgowns, pajamas, and one-piece pajamas also have good sales.
9. Fashion Accessories
The weather in the Middle East is hot and the ultraviolet rays are strong, so you must take good sun protection when going out. Sunglasses, sun hats, scarves, etc. are all essential equipment.
10. Home Furnishings
The textile and clothing industry in the Middle East is not large in scale, and there is a large gap in technology level and product quality. Therefore, most textiles in the Middle East market are imported. According to a survey conducted by China's trade agency in Riyadh, the capital of Saudi Arabia, 90% of Saudi Arabia's textiles, as the largest end-consumer market in the Middle East, are imported through China. China has won the fierce competition with its price advantage. It is estimated that in the next five years, Dubai is expected to add 163,000 new homes. The home furnishing market with huge development potential provides sellers with good opportunities to make money in the Middle East.
This is the end of the knowledge about Amazon Middle East product selection in this issue. If you want to get more information about Amazon Middle East product selection, please pay attention and we will continue to answer you~
