CPC is just one of Amazon's promotion methods. CPC is called "pay per click" and is a form of in-site promotion that Amazon sellers need to master. It allows listings to get more exposure and views by placing advertisements to target groups.
What are the basic requirements for CPC promotion?
1. The promoted listing needs to have a Buybox. Listings that do not have a Buybox will not have the opportunity to apply for pay-per-click advertising activities;
2. The seller's sales plan must be Professionalseller. Individual sellers must upgrade to expert sellers in the background before they can place CPC.
3. Carefully select and set bidding keywords, and be careful not to add competitor's brand words. In other words, be realistic and do not infringe on others' rights;
4. Do not set keywords that are completely irrelevant to the product for the sake of exposure. For example, if you are selling clothes, it is not allowed to set keywords that include other irrelevant words.
What are the factors that affect CPC promotion?
1. The ranking of CPC search positions is determined by performance and bid. Performance mainly refers to factors such as sales volume and conversion rate, and the weight of performance is often greater than bid. Therefore, for Amazon CPC advertising, it is not that the higher the bid, the higher the ranking. Instead, Amazon will give priority display rights to products with good performance, forming a virtuous cycle.
2. Since performance is so important, how can we improve it? Two indicators can be found in the background advertising report. One is CTR. If your CTR is too low, you should consider changing the eye-catching main picture. Test several and find the best one.
This is the end of this issue on Amazon CPC promotion. If you want to get more knowledge about CPC promotion, please pay attention and we will continue to answer your questions~
