CPC advertising is click advertising. CPC is the abbreviation of “Cost Per Click”, which means charging per click. This method, combined with click-through rate limits, can make cheating more difficult. Every click by netizens will bring real traffic or potential consumers to advertisers. It is one of the more mature and common charging methods on the Internet. This is also one of the charging methods commonly used by the official website of Luoqie.com.
OCPC literally means bidding based on conversion. This bidding method has actually been discussed in search replacement for many years and is currently widely used on information flow platforms.
If the advertising platform finds that user A has a high probability of converting to ad B, the advertising platform can appropriately increase the bid of advertiser B, giving advertiser B a better chance of gaining exposure to user A. If the conversion probability is low, the bid needs to be lowered.
oCPC is not a single payment method, but an intelligent delivery model based on CPA. Its early stage starts after optimization based on the traffic obtained by CPC promotion. When oCPC promotion is carried out, CPC bidding and matching methods are no longer effective. At this time, do not manually adjust CPC bidding and keyword matching methods, etc., but shift the focus to the CPA effect to achieve higher ROI.
There are three differences between oCPC and CPC:
1. oCPC is an intelligent paid promotion method based on CPC to increase conversion.
2. oCPC promotion methods include CPC and CPA
3. oCPC cannot be used in the initial stage of promotion and can only be activated when a certain amount of data has been accumulated through CPC promotion.
This is the end of the introduction to oCPC and CPC in this issue. If you want to get more information about oCPC and CPC, please pay attention and we will continue to answer your questions~
