Breaking through the Amazon platform:
1. Registered brand sellers can register their own brands to prevent copycat sales. With brand registration, they can add brand trademarks to listings to prevent competitors from changing product listings. Second, if they are copied by others, they are protected by Amazon and can file a complaint with Amazon. But the actual effect remains to be seen.
2. AmazonExclusives Amazon exclusively joins this program. Sellers are partners who provide exclusive products to Amazon and can obtain more protection. The anti-copycat effect is naturally very significant. But there is also a disadvantage: you can only sell products on Amazon or independent sites, which means a narrowing of sales channels.
3. Amazon Project Zero: By joining this plan, sellers can take the initiative to delete fake products in copycat listings, which is equivalent to having the power to drive out copycat sales on the platform. However, the threshold is high and general products cannot be successfully applied for. (Requirements include: having registered the Amazon brand with a government-registered trademark; having your own trademark; having submitted reports on potential infringements with an acceptance rate of at least 90% in the past six months.)
Resolve it through your own means:
1. TestBuy places orders by contacting reliable buyers. If the other party still does not cancel the copy-selling after you send a warning letter, continue to send warning letters to tell the copy-seller that you will complain to Amazon if they do not cancel.
2. Buy out the other party's inventory. Through Amazon's payment pending mechanism, let the order pending reach the state of zero inventory of the other party. In this way, the buyer buys out the inventory of the copycat seller, which is equivalent to the product being automatically removed from the shelves.
3. Monitor listings. To prevent copycat sales, sellers must monitor listings in real time. The later you discover that you are being copied, the greater the loss you will suffer. Regarding monitoring listings, sellers can choose to use anti-copycat tools. Each tool has its own advantages, and sellers can choose according to their needs.
Use service providers to catch up and follow sales:
When using the method of chasing and following sales, you need to be cautious and legal. Some methods are high-risk and have low returns, and may even affect the interests of some people and cause unnecessary trouble.
This is the end of this issue on Amazon sellers’ knowledge on chasing copycat sales. If you want to get more information about Amazon sellers’ knowledge on chasing copycat sales, please pay attention and we will continue to answer your questions~
