Why do so many people start using Amazon buyer show short videos? The first impression of short videos is extremely important, and shooting also requires effort. If you don’t have this ability, you can ask a professional shooting team to make the video. The length of the video should also be controlled, 15 to 30 seconds is ideal. In addition, the video will automatically loop after it ends, so you can consider adding some creative elements at the end of the video to increase the second viewing rate. Amazon’s future promotion activities will become more and more perfect, just as Amazon plans to provide more promotion support for brand sellers. What we need to do is to clearly understand our target audience, optimize our listings and promotional materials to the best state, improve our accuracy rate, and bring better buying experience to customers.
The feature of strong product relevance is delivered through keywords, so the buyers displayed are all high-intent buyers, who are more likely to promote consumption and bring higher conversion rates, which is very helpful for the ranking of the entire listing. Especially in the new product period, the high conversion rate brought by the video promotion function can bring you more natural traffic.
The content of buyer shows can better demonstrate the actual usage of the product, and the evaluation of the product in the buyer show is also more intuitive, so there is a greater probability of retaining customers and promoting orders.
So what are the benefits of Amazon product videos in improving listing conversion rates?
1. Occupy the homepage of related videos and prevent other related (competing product) videos from entering the listing homepage;
2. The buyer show video showing products and comments is more conducive to promoting customers to place orders;
3. Our own buyer shows will also become competitive videos for other products, which can help attract traffic to products and stores, etc.
