Some steps for selecting products on Amazon:
The first round of product selection: Preliminary product selection:
General selection: determine a category
Second round of screening: find out keywords, analyze sales and competitiveness.
How to analyze sales: Determine the product, then click on the TOP100 products in this small category and select the listing with the best ranking for this product. Analyze his ranking in major categories.
The third round of screening: sample analysis and source search. (It is best to visit the factory in person) Look for similar products on 1688. It is best to look for upgraded versions of products that are currently selling well.
Some key points to note about Amazon product selection:
(1) Products that are easily damaged and require more careful handling
Products are fragile and there are inevitably some uncertainties during transportation. If customers receive damaged goods, they will receive bad reviews and ask for returns. As for products that are more complicated to operate, you must provide good instructions for use, otherwise customers will not know how to use them and you may receive negative reviews or returns.
(2) The product size and weight should not be too large
Shipping and delivery fees are an essential expense for doing business on Amazon. If your product is larger and heavier, your shipping costs will increase significantly. If your product's profit margins are low and shipping costs are expensive, you're basically selling it at a loss.
(3) Be cautious with seasonal products
Everyone should understand that seasonal products have great sales when the season comes, but they will be unpopular after the season is over. The sales of seasonal products are unstable and there is a great inventory risk. It is very troublesome if the inventory is not sold out during the peak season.
(4) Questions about profits
The price of a product cannot be too low. After deducting the costs of product procurement, logistics, operation and promotion, there may be little profit. The lowest price of a product cannot be lower than US$15.
Before selecting products, you must calculate the product's profit, product purchase cost, transportation and distribution cost, warehouse cost, platform commission, advertising promotion, etc.
(5) The monthly search volume of the product on Amazon cannot be less than 100,000
This is the most direct way to test whether a product has a market. Find out the main keywords of a product. If the search volume of these keywords on Amazon exceeds 100,000 per month, it means that the product is feasible.
(6) Products cannot bear other people’s trademarks
Amazon is a place that pays great attention to copyright. If your product infringes on someone else's trademark or copyright, your product will be removed from the shelves and your store may even be closed.
This is the end of the knowledge about Amazon product selection in this issue. If you want to get more information about Amazon product selection, please pay attention and we will continue to answer you~
