Airthrive is AirCash's annual brand event that aggregates the cross-border e-commerce service ecosystem. At the same time, the Airthrive event helps Chinese sellers expand into diversified global platforms and markets, empowering the growth and development of cross-border e-commerce in all aspects.
It is the spring sales season. The changing seasons and pace of life have brought new consumer demands and a surge in traffic. It is a good time to boost sales. In order to meet the new development trend, cross-border e-commerce sellers are doing their best to grab a place among their competitors, from overseas product selection, publicity and promotion to logistics speed.
Looking at the current situation, a large number of e-commerce sellers are concentrated on the leading platforms led by Amazon and are competing for limited resources with a large number of new entrants that are increasing instead of decreasing. How can this situation be improved? It is better to look further ahead and look at the bigger blue ocean - Kaufland.de from Germany and Cdiscount e-commerce platforms from France.
This Airthrive event is dedicated to helping cross-border e-commerce partners quickly understand the European market. Airthrive also provides sellers with access to Kaufland.de and Cdiscount. At the same time, Airthrive also discusses efficient and low-cost global payment solutions with everyone.
Germany's e-commerce market ranks second in Europe, and the number of online shoppers ranks first with 61.2 million people. Thanks to its geographical location in the center of Europe and its developed logistics infrastructure, the German e-commerce market has great development potential.
Kaufland is a large European supermarket chain brand that has been deeply involved in the retail industry for more than 90 years. It owns more than 1,300 offline chain supermarkets in Germany alone. Its official online platform Kaufland.de has become the third largest e-commerce platform in Germany with an 88% growth rate and 32 million average monthly visits. The average order value on the platform is 80.69 euros, the sales terms are transparent and friendly, and the backend operation is simple, making it the best choice for sellers to expand their business in Germany. The platform’s main categories: 3C electronics, kitchen appliances, home furnishings, furniture, fitness equipment, etc.
Cdiscount has been the leading e-commerce platform in France since 1998. It is affiliated with Casino Group, one of the largest convenience stores in France, and is a well-deserved favorite of French overseas shopping consumers. The platform has 13 million active members, with GMV maintaining a 22% growth, active traffic maintaining a 10.8% growth, and natural traffic maintaining an 80% growth. It is the e-commerce website with the best SEO in France and the e-commerce website with the fastest improvement in French SEO rankings.
The perfect internal system architecture, supplemented by a variety of marketing and promotion tools, and advanced exclusive overseas warehouses (Chinese sellers can send products to FBC warehouses for easy delivery), brings huge traffic and orders to store merchants while also giving customers peace of mind.
On Thursday, May 13th from 14:00 to 16:40, Airwallex, Kauflande.de and Cdiscount jointly held a European spring and summer store opening investment promotion event, discussing with the guests and the audience of the live broadcast the current situation and trend analysis of the European e-commerce market, the popular categories and product selection planning for the spring and summer store opening season, the store opening and operation strategy analysis of the two major European platforms Kauland.de and Cdiscount, as well as efficient and low-cost global payment solutions and other hot topics.
At that time, exclusive access to Kaufland.de and Cdiscount platforms will be open to on-site and online audiences for a limited time, and they will also enjoy exclusive rates for opening stores on Airwallex, providing sellers with competitive global payment solutions that are easy to use and worry-free. This Airthrive benefit is only available to event attendees and live broadcast viewers. Scan the QR code on the poster below to register for free!
Note: This Airthrive event adopts a combination of offline and online modes. When filling in the registration information, you can indicate whether to go to the site. Sellers outside Shenzhen are also welcome to watch the Airthrive event live online remotely!
