As the world leader in e-commerce, Amazon has always attracted a large number of sellers with its platform principles of fairness and justice in eliminating counterfeits. However, such a mature platform also means fierce competition. In such a situation, it is particularly important to create your own explosive product.
Speaking of hot-selling products, many people may think that products that sell well are hot-selling products. In fact, if a product sells well, but the product quality is not up to standard, and there are too many disputes and negative reviews in the later stage, the hot-selling product will not be able to continue. Therefore, a hit product has four characteristics: large sales volume, large amount of money, long (hot-selling) time, and large market share. When evaluating whether a product is a hit, there are the following basic standards: high number of reviews; high ranking; high keyword ranking; high single product amount. Based on this, the hot-selling products can be divided into three categories:
There is no seller who does not want his product to become a hit, but the creation of a hit product is inseparable from many factors. It is not something that the seller can create just by saying he wants to. This is also a problem that many sellers encounter... In fact, as long as you master three key points, it is not difficult to create a hit product.
Product selection + traffic + conversion rate, the three core elements of creating popular products on Amazon
1. Product selection
The basis of a hit product is the product, and product selection is about choosing good products. Because it is impossible for every product to become a hit, the core idea of creating a hit is "few but good". High-quality products are king. Subsequent marketing promotions for traffic and conversion rates are all centered around the product, and consumers will eventually return to the product itself. If the product quality is too poor, even if you use all kinds of techniques to push it up, it will fall down sooner or later. Product is king is not just talk.
2. Traffic
In short, traffic is the number of times a product is exposed. The more people see a product, the more potential customers it has. After all, only when a product is seen by users can it be purchased.
3. Conversion rate
Only customers who actually place orders can bring you benefits. If no one places an order, it will be meaningless no matter how many people see your product. Therefore, we need to work hard to convert people who see the product into customers who place orders. This ratio is the conversion rate.
Specific measures to create Amazon's best-selling products:
First of all, of course, the selection
Everything starts with a product with potential. The question of how to select products has been mentioned in a large number of previous articles, so I will not repeat it here. However, there are two points that must be paid attention to when selecting products to create hit products: first, the quality must be good, because poor quality will inevitably lead to a large number of negative reviews, A-to-Z, Charge Back, etc. in the later stage, and these problems seriously affect the account performance, and even lead to account restrictions. The financial and material resources invested in creating the hit products in the early stage will be wasted; the second is differentiation, in short, I have what others do not, and I am better than others.
The second is to increase product flow
1. Optimize your listing
If you want to increase product traffic, Amazon on-site promotion is essential, and the root of this is optimizing listings. The most important parts of a listing are title, keywords, review, etc. Doing them well is equivalent to optimizing the listing.
2. Advertising
It is a recognized fact that advertising can increase the sales of goods. The Amazon platform has opened up advertising permissions, allowing sellers to achieve excellent marketing results at very little cost. In addition, Google Mail ads are also a good way to increase traffic.
3. Off-site promotion
People usually think that it is enough to do a good job of on-site promotion on Amazon. In fact, it is not true. Sellers should not only do a good job of on-site promotion, but also off-site promotion. To create a hit product, of course, the support of click-through rate and transaction rate is indispensable, and they naturally rely on the exposure of the product. Off-site promotion can undoubtedly make the exposure of the product reach a higher level. There are many ways to promote your website outside the website. Professional forums, blogs, Facebook and other social networking sites or media are all good choices.
Finally, improve conversion rate
1. Advertisements should be placed, but in moderation to reduce unnecessary junk traffic
2. Carry out evaluation and QA. Sellers can use Facebook to make some reviews, probably about 5 to 10, QA can also do 10, preferably with pictures and videos, and put them at the front
3. Price adjustment. Analyze the current competitive price in the market and adjust the price in real time to help sellers always maintain the highest competitiveness in the market.
4. Cooperate with order brushing, and deliver more than 5 orders per day
5. Spend money to push up the keyword ranking. As long as the ranking is in the forefront, the conversion rate will also increase accordingly.
6. Find a professional writer to write good copy
7. The pictures should be taken as beautifully as possible
In addition to grasping the above measures for product selection + traffic + conversion rate, there are some other tips worth noting:
Innovative "selling points": If the seller needs to create a hit product in a relatively mature category, he or she must find the unique features of his or her own products to form the so-called "selling points." If it's a new product, it's even easier.
Additional features: For the same product, if the seller has more additional features, it will be a huge advantage.
Breakthrough in appearance: If there are more choices in appearance for products of the same type, it can also be a successful selling point. For example, the same product has more colors; the same type of products has more diverse appearances, etc.
Finally, there is the standard configuration for hot-selling products - FBA: If the seller's products want to appear on the homepage of Amazon, a good shopping experience and sufficient inventory are necessary. FBA delivery will make consumers more trusting and is also very beneficial for improving conversion rates.
