How to open a Japanese Amazon online store?
Before opening an online store on the Japanese site, let’s take a look at what the Japanese market is like. Japan also belongs to the Asian market, but many of the Japanese people’s consumption habits are Westernized.
Japan has all the hallmarks of a mature e-commerce market:
The penetration rate of Internet and broadband users is high.
A high percentage of online shoppers,
Per capita online spending is high.
With sales of $96.5 billion in 2018, Japan’s online retail market is the second-largest e-commerce market in Asia. By 2020, online retail sales in Japan will reach nearly $160 billion. By 2020, per capita online spending will grow at a compound annual growth rate of 12.7%, reaching US$2,000 per person per year.
Online shoppers are keen on consuming electronic products, clothing and beauty products. In terms of per capita online shopping consumption, the Japanese spend $1,164 per person per year, surpassing the US's $1,156 and nearly twice that of China. Therefore, we believe that Japan's online shopping market has great potential. Judging from the scale of users, online shopping habits have been formed in Japan. In 2017, the scale of online shopping users reached 76.4 million, accounting for 60.1% of the total population.
So if we want to open a store in Japan, what materials should we prepare?
Both Chinese individuals and companies can register and open stores on Amazon. The following materials are required:
1. Dual currency credit card
2. Independent computer and network
3. Email
If you apply through an Amazon investment manager, you also need to prepare the following materials in advance:
4. Scanned copy of the business license
What support does Amazon Japan provide?
1. Account managers provide support and guidance throughout the year;
2. Amazon's 7*24 manual Japanese customer service is free for 3 months;
3. Listing videos and 360-degree display pictures can be uploaded for free;
4. Ad creation support and 5,000 yen ad coupon;
5. Report on 7daysdeal/LD/monthlydeals/springdeals on Japan site;
6. The commission rate for fashion products has been reduced from 15% to 5%-8%;
7. Discount on one monthly rental for multiple sites.
This is the end of the information about Amazon Japan online store in this issue. If you want to get more information about Amazon Japan online store, please pay attention and we will continue to answer your questions~