What are Amazon’s operating rules?
Amazon operating rule 1: follow the sale
Follow-selling is a major feature of the Amazon platform. Being good at applying follow-up selling rules can help novice sellers place orders quickly. Pay attention to whether the products being copied and sold constitute infringement and whether your own products match the pictures on the copy-selling listing.
Amazon operating rule 2: Blind product selection
When choosing product categories, people often rely on their feelings but ignore market research, and fail to fully investigate the market capacity, life cycle, and competitive products, thus causing unnecessary economic losses. Ignoring the importance of product parameters will lead to missing out on target customers. Under the A9 algorithm, incomplete listing product parameters will affect the relevance display.
Amazon operating rule three: Analyze reviews, only look at negative reviews, ignore positive reviews
For every Amazon seller, negative user reviews are undoubtedly crucial, but positive reviews are actually the core selling point of the product. According to industry insiders, positive reviews can help to position the product more accurately.
Amazon operating rule 4: Order execution error
New sellers are not familiar with how to execute Amazon orders and it is easy to make mistakes. Such as late shipment, no tracking information provided, or order cancellation due to lack of stock.
What are the key points of Amazon operations?
1. Check sales data
The rise and fall of sales volume is related to the operating profit of Amazon stores. At this moment, no matter how sleepy you are, you will immediately wake up.
2. Reply to emails
Emails must be replied to within 24 hours and must be replied to promptly every day. If it takes too long, buyers will complain. As for whether there are any disputes, Amazon buyers generally do not ask as frequently as domestic customers, but there will still be a few cases occasionally.
3. Pay attention to after-sales situation
For Amazon stores, positive reviews are the norm, and negative reviews should be avoided. The impact of negative reviews on a store's sales is unquestionable. Amazon focuses on products, and if your product has too many negative reviews, then the listing is basically scrapped. Store feedback and product reviews must be reviewed every day, and those with ratings below 3 stars must be removed. Disputes, returns, customer complaints, negative reviews, and email invitations to buyers to leave reviews.
4. Advertising Data Analysis
With CPC as the main source of traffic, we observe the effect of advertising, analyze CPC's conversion rate and click-through rate, think about the consumer logic and behavioral habits behind the advertisements, prepare product data statistics tables every day, and review the data every week or month to develop a better record-keeping habit.
This is the end of the introduction to Amazon's operating rules. If you want to get more information about Amazon's operating rules, please pay attention. We will continue to answer your questions~
