Valentine's Day on February 14 is a traditional Western holiday and is crucial to export e-commerce. It is reported that 53% of American women will break up because their boyfriends forget to buy them Valentine's Day gifts. Therefore, it is important to do a good job in Valentine's Day marketing. So what are the ideas for Valentine's Day marketing?
1. Young men in overseas relationships are the mainstream of Valentine’s Day consumption, but other consumer groups should not be ignored
Relationship status, gender, and age are important factors to consider when using paid promotions on Valentine’s Day. In the first two weeks of February, Bing Ads will see a large number of Valentine's Day-related searches. In addition to email, Google and Bing Ads, there are many social media channels that need to be covered, such as Instagram, Facebook, etc.
2. Marketing should be planned and prepared in advance, and refer to the cases of other businesses
When doing Valentine's Day marketing, many big luxury brands have already prepared their own marketing advertisements a month in advance. Cross-border e-commerce sellers must also prepare early. For sellers selling on mature platforms, these platforms have their own very mature promotional activities. Sellers only need to join the activities, which is relatively simple and convenient. However, for sellers operating independent sites, although there are not so many ready-made promotional activities, they are very flexible.
3. Think from multiple angles about the marketing and promotion of gift categories
Looking at Google Trends and KeywordPlanner, there is a surge in searches related to Valentine’s Day. When searching for Valentine's Day flowers and other gifts on Google, there are basically no natural search results, and related ads almost dominate the AdWords screen during Valentine's Day.
4. Marketing should be persistent to the end, and seize the consumers who hesitate to place orders at the last minute
Survey data shows that almost 46% of people will wait until February to buy Valentine's Day gifts. So cross-border e-commerce companies have plenty of time to take advantage of the opportunity and capture these "last minute" shoppers.
This is the end of the information about Valentine's Day in cross-border e-commerce. If you want to get more information about Valentine's Day in cross-border e-commerce, please pay attention and we will continue to answer your questions~
