Unfamiliarity with Amazon account rules led to account being blocked? Amazon accounts are usually blocked due to violation of Amazon rules. Today we will take a look at the reasons why Amazon accounts may be frozen?
What are the reasons for Amazon account suspension?
1. Account association
Amazon account association is already a commonplace. If Amazon detects through technical means that a seller has two or more accounts, and one of the associated accounts has been closed, the others will definitely be closed as well. So all sellers must pay attention. Account association usually occurs for the following reasons:
1. Amazon’s risk control was upgraded before the peak season. My brother-in-law was most likely cleaning up a batch of old seller accounts that had not been used, thereby triggering the association of other sites under the same set of information.
2. The accounts that were previously judged to be associated were reviewed again. For example, the last time it was judged to be associated with the US site, this time it is Canada and Mexico.
3. The account was purchased from an account dealer, so there is indeed a risk of association, such as overlapping information such as the legal person and credit card in the registration materials, which leads to association.
4. Previously, other sites under the same account of the seller were reviewed and suspended, resulting in this site being linked. The solution to this situation is to appeal the account that was previously deactivated due to the second review or other reasons before you can appeal the other sites that were associated and deactivated this time (you need to provide the reactivated account name, activation date, and activation email screenshot.)
5. Misjudged by the Amazon system. In this case, the seller can reactivate the account by appealing. The core idea of the appeal is: first make sure that your information is not related to anything, then directly appeal the misjudgment and submit relevant information. The POA should emphasize that your information is real, the account environment meets the requirements, and it is impossible to associate.
2. Sales of Prohibited Products
First of all, not all products can be sold on Amazon. The products sold must comply with the corresponding Amazon policies. Amazon outlines all prohibited products in the guidelines, which sellers can check out. Common banned products include: medicines, dietary supplements, cosmetics that do not contain legally restricted ingredients, certain beauty products, toys, illegal products, etc. If you are selling illegal, unsafe, or restricted products, your products may be removed from the shelves or your Amazon account may be deactivated.
3. Complaints from customers due to product quality
Amazon attaches great importance to the buyers' shopping experience. Therefore, Amazon will not first consider how much commission it will lose by removing an Amazon seller, but how to reduce and eliminate consumer complaints. Therefore, any complaint about product quality will trigger Amazon’s review of the account, which will lead to manual review and ultimately freezing.
4. Negative customer reviews
Negative feedback from consumers is every seller’s nightmare. Customer metrics depend largely on buyer feedback. Whether you are a big Amazon seller or a novice seller, negative reviews are inevitable. However, too many negative reviews, if not handled in a timely manner, will also have a significant impact on sales. Therefore, when negative feedback occurs, it is recommended to provide a refund as soon as possible, otherwise there is a risk of having your account blocked.
VI. Intellectual Property Infringement
Amazon handles infringement complaints very strictly. Once an account is complained about, they will make a direct ruling, such as sending a warning email, removing products from the shelves, revoking sales permissions, and in serious cases, directly blocking the account. The types of infringement generally involved include: copyright, trademark, invention patents, and appearance-related patents.
What should we do after our Amazon account is frozen?
1. Understand the root cause of the account being frozen
If your account is frozen, Amazon will usually send you an email notification. Please read the email carefully to find out the reason for the freeze.
2. Check the actual situation
Find out the reason for freezing according to the email, and check whether the account has violated this rule. For example, if it shows infringement, check where the product infringes the rights. The purpose of doing this is to understand the facts and make plans for the appeal.
3. Develop an action plan
Based on the problems identified in the second step, list your specific solutions to the problems. The more detailed and accurate the solutions are, the more directly they will affect the restoration of sales privileges.
4. Send a complaint request
Send your plan of action and request for reinstatement of selling privileges to Amazon.
step:
(1) Log in to your Amazon seller account;
(2) Find “Performance Notifications” on the “Performance” link and click it;
(3) Find the notification that your sales privileges have been revoked and click the "Appeal" button;
(4) Click the "Appeal decision" button;
(5) Fill in your solution in the document column provided by the platform;
(6) Click “Submit appeal”.
This is the end of the article about Amazon account freezing. If you want to get more information about Amazon account freezing, please pay attention and we will continue to answer your questions~
