As TikTok becomes increasingly popular in various regions around the world, it seems to be a good idea for cross-border e-commerce companies to choose a few right KOLs on the right platform to help promote their brands. However, for businesses, we can’t just open TikTok and count all kinds of KOL data by ourselves, investigate their exposure one by one, and whether their video content matches the brand’s image... A KOL alone may have hundreds of videos. Do we have to spend the whole day watching videos and counting data? At this time, we need a professional KOL data analysis platform, and the website "socialblade.com" is very suitable for us to use. Below, the editor will give a detailed explanation of what social blade is and its functions.
First of all, the first question is, what is social blade? Social Blade is a data statistics website for popular Internet videos . It was established as early as 2008 and covered major video websites such as Youtube, Facebook , etc. At present, due to the popularity of TikTok , this video website has also been included in Social Blade.
So what is the main function of the Social Blade website? It mainly helps users collect data from major popular Internet websites and make statistics. These data are then presented graphically, allowing users to see the situation of KOLs more intuitively.
For example, in the TikTok data statistics of the social blade, it will give the USER NAME – name, UPLOADS – number of uploaded videos, FOLLOWERS – number of fans, FOLLOWING – number of followers, LIKES – number of likes, etc. of each KOL . In addition, after clicking on a KOL's name, it will jump to the KOL's detailed page, where you can see the KOL's increase or decrease in followers, likes, etc. for the current month and day , and present it to us in a professional report. This is very practical for those of us who want to find KOLs. We can see various detailed data of many KOLs on one website.
In addition, Social Blade also has functions such as KOL comparison. In general, this is a very good website for brands and businesses who want to do marketing through TikTok celebrities.
