In this era of booming video software, TikTok has also occupied a place overseas. For brands or cross-border merchants, if your target is the younger generation - especially Generation Z or millennials, TikTok will be a very important platform for your brand and product promotion. In the previous year, TikTok was already the second most downloaded Apple app in the world. If all systems including Android and Apple are counted together, TikTok claims to be the second in terms of downloads, and I believe no one dares to claim to be the first. So today the editor will bring you 5 top analysis tools for TikTok overseas , hoping to give you some reference opinions.
1. Analisa
Analisa, a new platform launched in 2018, provides Douyin analysis support through AI analysis data, and has empowered brands in more than 57 countries and regions. With Analisa you will have access to raw data, such as the number of likes, as well as analytics (analysis of these raw data).
It has three general features: Analysis and statistics of the KOL’s audience (fans), as well as reports on their video activity and analysis of video content . Although Analisa has a free basic version, it does not include TikTok analysis. If we want to use it, we can only pay (minimum $69 per month). The editor thinks you can try its free version first, and then pay if you are sure you can use it.
2. TrendTok
TrendTok is a data analysis platform specifically for TikTok. The app helps brands and cross-border e-commerce companies track, identify and predict TikTok trends by location, category and position . This information can help us capitalize on upcoming trends earlier so that we can create better videos and marketing campaigns and ultimately gain more followers organically. Not only that, TrendTok also uses AI analysis to provide different opinions for each user.
Its biggest feature is that it can predict new hot content, the rising and falling trends of already popular content , etc.
3. Tik Rank
Like TrendTok, TikRank is also a software specifically for TikTok, but its target audience is different from TrendTok - its goal is simple - to help users analyze the characteristics of TikTok influencers . Plus, it’s a free tool (though with that comes a bit of a basic functionality). It contains a database of the top 1 million internet celebrities, where we can see information such as the number of fans and the number of videos.
4. Storyclash
This app is similar to TrendTok in functionality – it can discover current popular trends (expressed in data). However, another major feature of it is that it can track your own brand, KOLs’ video activities and competitors’ activities . Not only that, its biggest advantage is that it can help businesses improve their marketing strategies – by analyzing data from thousands of popular content, it can help you improve your marketing strategies. Of course, such a powerful function still requires payment to achieve~
5. Socialinsider
This tool is one of the most powerful and comprehensive Instagram marketing tools (Instagram is another social platform that is also dominated by young people). It has also launched TikTok-related analytics – which can easily track and measure KOL data, or quickly understand the effectiveness of different marketing campaigns of brands. Not only that, but we can use it to create side-by-side comparisons of your competitors to get a better idea of how you stack up.
