First of all, I think we need to change our mindset. On Amazon, as long as you choose the right product and do your best to create good pictures and copywriting, you can basically sell it. But on an independent site, another question you need to consider is how to get traffic. As a seller on Amazon, you actually have to have some understanding of the products and the market. This is very important, mainly in the following aspects: 1. Grasping the timing of market entry, 2. Grasping product quality, and 3. Understanding of the market and user needs. These points are basically the advantages of being an Amazon seller.
Next is traffic, which is where the real money is spent. In fact, I don’t think traffic is the most difficult thing. Amazon may be a one-time customer, and once the customer makes a purchase, that’s it, so there is no consideration for repeat purchases. If an independent website has this kind of thinking, then launching a product and making money by putting ads on Facebook or Google is basically doomed to fail. Because once the money is spent, nothing is left. Even if something is left, please calculate how much money you have earned after deducting all expenses? How long can it last? It’s basically a waste of money to spend on hard advertising. It’s better to just do Amazon. According to the current trend, building an independent website requires brand thinking. We need to create visuals, content, repeat purchases, services, and surprises. Of course, this is inseparable from the skills accumulated by Amazon employees after being complained by consumers over the years.
Second, I think we need to have the right mindset. The development of an independent website has a rhythm from the moment it is established. Unlike Amazon, where products are sold in large quantities as soon as they are put up for sale. The new site has just been launched and has no endorsement on the Internet. The network is very unfamiliar, so it is certainly difficult to develop it. The conversion rate of unfamiliar websites is also very low.
Finally, the actual operations part. Independent station operation refers to the management of the entire independent station. The content of the specific work is relatively broad, but each has its own rules and is carried out in stages. 1-2 people are enough for an independent station marketing team in the first 6 months. Later, I will slowly share some practical operational experience. In general, the operating rhythm of an independent site is very important.
